“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many B2B marketers are understandably hesitant to go all-in on ABM. Not having a backend sales integration is also often a major reason why wading into the deep waters of ABM can be scary. We … [Read more...] about Does ABM work? Case Study Details and Insights
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Catapult Your Workflow with 22 Expert-led Sessions
As a PPC Hero reader, you know just how important it is to keep your knowledge up-to-date as a marketer in the paid media space. And so do we, so the teams behind Hero Conf and SearchLove have joined forces to bring together some of the smartest thinkers and doers in digital marketing, and over the course of 2 half-days, March 3 & 4, 22 speakers will share their very … [Read more...] about Catapult Your Workflow with 22 Expert-led Sessions
Digital Marketing KPIs You Can’t Ignore
With the vast amount of digital marketing resources currently available, businesses interested in improving their performance can easily benefit from implementing a few simple techniques. Successful digital marketing campaigns emphasize metrics known as key performance indicators (KPIs). These measurable values are collected and analyzed by setting specific goals and monitoring … [Read more...] about Digital Marketing KPIs You Can’t Ignore
10 Alternatives To Google And Facebook Ads
We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That's why we've created this guide: to help you start/continue diversifying your paid media mix. Before we dive in, let's review some of the benefits of diversifying your … [Read more...] about 10 Alternatives To Google And Facebook Ads
BMM Keywords are Dead: Google Ads Latest Update
Yesterday, Google announced the matching of Broad Match Modifier and Phrase Match keywords. This blog post will go over what this means, best practices, adjusting strategy, and my opinion as an agency strategist on how this will impact the future of paid search. The Down Low TL;DR - This allows for more granular targeting. This change, along with Google’s recent … [Read more...] about BMM Keywords are Dead: Google Ads Latest Update
January 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Preparing for Apple's iOS 14 policy updates Details: As summarized by Google, “Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for … [Read more...] about January 2021 Updates to Paid Media Platforms
Target Competitors On Facebook Using Interest Based Audiences
Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product-related keywords, but what about a social media site like Facebook? There are no keywords, so what do you target? The first … [Read more...] about Target Competitors On Facebook Using Interest Based Audiences
How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers. The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire … [Read more...] about How to Use Video Ads to Build Consumer Trust in Your eCommerce Company
How to Automate Excel Solver
In How to Get More out of Excel Solver I covered techniques to enhance your model and empower your analysis. One of the topics I received the most questions on is the automating the solver to solve for multiple values. There was a brief explanation in the previous article, but nothing dedicated to how to implement it from start to finish. In this article we’ll go in depth from … [Read more...] about How to Automate Excel Solver
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
How does one determine the value of a form fill, PDF download, or simply interacting with your website? What about MQL and SQL actions? These are all tough questions without the concrete answers that are provided to our eCommerce friends. I’ll outline two strategies that can help you dive deeper into assigning value to different stages of the funnel. As you gather more … [Read more...] about Not All B2B Conversions Are Equal: How To Determine the Value of a Conversion
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
