Chances are if you’re reading this post, you’re either an agency gal (or guy!) like myself, or you are tasked with presenting strategy and ad mockups to either your boss or clients. Diane Anselmo wrote a wonderful article, What Clients Want. In this article, she touched on the consultative approach. This, my friends, is what separates a good agency from an … [Read more...] about How To Create State-of-the-Art Campaign Proposals
Search Results for: PPC
How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here's how: Using vLookup to compare queries in Google Ads vs. … [Read more...] about How to Find Missing Search Terms for Google Ads
How Will Google Ads Limiting Search Terms Affect Account Managers?
Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re … [Read more...] about How Will Google Ads Limiting Search Terms Affect Account Managers?
Running Smart Shopping Alongside Regular Shopping [Test Results]
Hello there, my loyal followers! In this blog post I’ll walk you through my experiences with Google’s Smart Shopping campaigns and why I’ve recently become a fan of them. To start, according to Google, smart shopping campaigns will, “Simplify your campaign management, maximize your conversion value, and expand your reach…” This campaign subtype combines standard shopping … [Read more...] about Running Smart Shopping Alongside Regular Shopping [Test Results]
A Guide For Letting Go of Outdated Google Search Best Practices
Late last year, I lost the confidence of a client when I advocated for a restructuring of an account that focused on campaign consolidation. This person used a PPC Hero Blog post from 2014 as fuel for their counter-argument that advocated for the opposite of my recommendation. I did the math and 2014 is the equivalent to 20 PPC years ago. The pace at which Google products … [Read more...] about A Guide For Letting Go of Outdated Google Search Best Practices
Get Ready For Amazon Prime Day! [Amazon resources]
For those who haven't heard, Amazon Prime Day is October 13-14th this year. That means eCommerce marketers have about eleven more days to prepare. That said, I wanted to share some of our latest and greatest Amazon resources to help you ensure that you're ready for what's sure to be a hectic (and hopefully successful!) couple of days for your brand. How To Lower Your … [Read more...] about Get Ready For Amazon Prime Day! [Amazon resources]
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
Facebook Ads Holiday Checklist [2020]
Not only is the holiday season an important time for many businesses, it's also a very competitive time on marketing platforms like Facebook and Instagram. The influx of advertisers and ad spend will raise CPMs and generally just make it more expensive to advertise. Couple this with the fact that COVID is still likely to be impacting things this holiday and we have an election … [Read more...] about Facebook Ads Holiday Checklist [2020]
Facebook Video Ads Campaigns: Everything You Need to Know!
Facebook has grown far beyond being just the place people go to share cat memes and have heated discussions with their peers. In recent years, the platform has become a network where users discover new products, primarily through video ads' consumption. With its unique ability to drive engagement and conversions, Facebook presents excellent opportunities that e-commerce … [Read more...] about Facebook Video Ads Campaigns: Everything You Need to Know!
Announcing GROW Towards a Better Normal [Summit]
Join us Thursday, Oct. 1 for a full-day Digital Solutions Summit focused on helping global digital marketers GROW Towards a Better Normal. The summit sessions will span a variety of topics including implementing growth tactics for SEO, driving growth through automation, and optimizing content to increase conversions. Can’t make it live or for the full day? No problem! … [Read more...] about Announcing GROW Towards a Better Normal [Summit]
Multiple CID Madness: Managing One Client Over Many Accounts
As we approach the 20 year anniversary of the first Shrek film, it might be difficult to remember that the film was quite acclaimed in its time. Now remembered for ushering in a trend of animated films prioritizing crass pop culture references over genuine pathos, Shrek actually competed for the Palm d’Or and won the first-ever Oscar for Best Animated Feature. And while the … [Read more...] about Multiple CID Madness: Managing One Client Over Many Accounts
How to Create a Facebook Funnel With Buyer Personas
Facebook funnels help guide potential buyers to your product. Have you thought about using buyer personas to create your Facebook funnel? Buyer personas define your targeted audience and optimize sales. In this post, you’ll learn how to create and map out your Facebook funnel with buyer personas. I’ll use my case study about my client, ubiDesktop, to show you … [Read more...] about How to Create a Facebook Funnel With Buyer Personas