I don’t know about you, but once I find a social advertising strategy that works, and I mean really works in driving my goals....I just can’t leave it alone. There’s always something we could test! New things we haven’t thought of! Things we could change! New audiences that we never even thought of finding! I love testing to see what resonates with specific audiences, to get to … [Read more...] about Review Ads on Social for eCommerce Brands [Case Study]
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Google Ads Remarketing Step-By-Step
Remarketing in Google Ads consists of static images, animated images, video, responsive ads, and text ads that are placed on the Google Display and Google Search Network. What makes remarketing different from standard Display and Search advertising is the targeting. Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your … [Read more...] about Google Ads Remarketing Step-By-Step
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
The Value Of Amazon Sponsored Brand Video Ads [Case Study]
This year I have had the opportunity to beta test the Amazon Sponsored Video Ads released to the public in early October. I have held off on writing about the ad type until I had the opportunity to examine the ad impact through Prime Day and Black Friday/Cyber Monday. The ad type has reported surprising performance and I am here to report on my experience and recommendations so … [Read more...] about The Value Of Amazon Sponsored Brand Video Ads [Case Study]
December 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details: The new version of Editor provides a large list of product updates including filter adjustments, image extensions, updated statistic columns, detailed recommendations, ad strength review, and more. Impact: For … [Read more...] about December 2020 Updates to Paid Media Platforms
How To Set Up Time Of Day Bid Adjustments
When hoping to optimize a Google Ads account we all face the same question, “what next?”. There are unlimited different tests and ways you can go about optimizing your account to drive better performance of your desired KPIs. One of the changes I immediately test is adjusting ad schedules within Google Ads. First, obviously, you want to check and see how different your peak … [Read more...] about How To Set Up Time Of Day Bid Adjustments
How To Calculate Effective Click-Thru Rate
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the full picture of what is actually happening. When someone searches on Google, their click can go to a paid listing, but also to an organic listing. Thus, evaluating the effectiveness of your ads or presence using Google Ads' CTR could be … [Read more...] about How To Calculate Effective Click-Thru Rate
Do Display URLs Matter in Paid Search?
In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to show you that it can make a difference. Display URL Examples Using … [Read more...] about Do Display URLs Matter in Paid Search?
How to Create Thumb-stopping Social Ads
We all have been there, where we have been patiently waiting to see the results of a newly launched paid social campaign that we have worked hours to plan, design and build. We had audience personas, the right campaign objective, a few high quality audiences and a few ads that we thought would resonate with our target audience. You even went the extra mile and used creative … [Read more...] about How to Create Thumb-stopping Social Ads
2021: The Year You’ve Been Waiting for & What You Need to Prepare
It’s December of 2020. The spring and summer have moved on. We’ve just put a bow on autumn while we welcome winter and the holidays that distract us from what has been the longest year of our collective lives. Normally this time of year marks a fury of e-commerce and retail practices, the “big show” of what marketers can do come shopping season. It means budgeting for the … [Read more...] about 2021: The Year You’ve Been Waiting for & What You Need to Prepare
November 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Import Google Ads Data into Google Sheets Details: A Google Ads add-on is now available for Google Sheets. Navigate to the “Add-ons” drop down menu in order to install. Impact: The Add-On eliminates a degree of manual work and opens the door for improved custom … [Read more...] about November 2020 Updates to Paid Media Platforms
What Marketers Need to Understand About Automated Bid Algorithms
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of the machine first.” What my Industrial-age jargon actually means is, we need to make sure that we’re not forcing the algorithms to have to relearn in a way that will be detrimental to our performance. I’m going to spare you arguments as to why you … [Read more...] about What Marketers Need to Understand About Automated Bid Algorithms
