We’re committed to figuring out diversity. Our Diversity & Inclusion consultants recommended paying our speakers a stipend, and Hero Conf Austin, June 2-3, is where we'll start! The stipend amount is still being determined, and the goal of the stipend is to make the impact of travel costs negligible for our speakers. You might be surprised to learn that it’s … [Read more...] about Our Commitment to Diversity Begins with Paying Speakers
Search Results for: PPC
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly … [Read more...] about Microsoft Ads LinkedIn Profile Targeting: A Review
Smart Shopping for the Holidays – A Test & Learn Approach
With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the new normal, and with fewer people traveling for the holidays, some families are putting more under their trees due to travel restrictions. As marketers, it’s no secret that a strong holiday strategy is vital for Q4 … [Read more...] about Smart Shopping for the Holidays – A Test & Learn Approach
Thinking Simply About Ad Campaign Design
In the PPC ad business, complexity is to be expected as the cost of doing business. With all the different ad platforms and their capabilities, managing campaigns can become a herculean task. Complexity creeps in, requiring vast amounts of attention and organizing to keep on track. People are added, reporting is increased, and communication ramps up to tame that … [Read more...] about Thinking Simply About Ad Campaign Design
Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Testing new ideas is a core component of digital marketing strategy - in fact, our agency believes it is the core component. Experimentation, whether it be ad copy, a landing page, a bid strategy, or new campaign type, allows each advertiser to hone in on the most effective tactics for them, and iterate on successes without risking huge downsides. That test and learn … [Read more...] about Tracking Experiments Across Multiple Google Ads Accounts [Case Study]
Upcoming LinkedIn Ads Products for B2B Marketers
Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, LinkedIn now has a Story feature. Much like Facebook & … [Read more...] about Upcoming LinkedIn Ads Products for B2B Marketers
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
How to Best Leverage DSAs with Search Campaigns
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing or running a Google Ads account, you should definitely consider introducing a DSA campaign into the mix. Google’s DSAs are an easy way to quickly and efficiently scale traffic to your site while offering a glimpse into new keyword … [Read more...] about How to Best Leverage DSAs with Search Campaigns
How To Use Catalog Sales Campaigns On Facebook and Instagram
One of the struggles about selling a large and diverse line of products on Facebook and Instagram is getting eyeballs on all your products. Traditional image/carousel/video ads can only contain a limited amount of information. Plus the landing page you need to send users to may not be the exact page the user wants. Luckily Facebook offers a solution! Catalog sales campaigns (or … [Read more...] about How To Use Catalog Sales Campaigns On Facebook and Instagram
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Wow, there is so much you can learn from the data. So much you can do with digital marketing. We can track 70% of the user journey, can’t we? This is the average, indicated by leading digital marketers in our survey. But what about un-trackable offline actions? What about the data lost through privacy protection and ad blocking? And finally, what about data that is … [Read more...] about Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
October 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Attribution updates on Google including Youtube and Data-Driven Measurement Details: Youtube has been added to Google Ads attribution reporting. Additionally, their data-driven attribution model is now available to more advertisers. Impact: Youtube’s addition to Google … [Read more...] about October 2020 Updates to Paid Media Platforms
A New Campaign Structure for eCommerce Brands
Imagine being an e-commerce brand, which has been able to generate awareness and acquire a significant amount of customers after being around for a good period of time. You probably realize at some point that whether it is in paid search or social ads, you could be advertising to people who would be buying from you anyways. This is the beginning of a conversation that can lead … [Read more...] about A New Campaign Structure for eCommerce Brands
