Managing a paid digital account can be stressful. There is content to create, performance to optimize and the alway evolving idea of “strategy.” But many marketers find that the real challenge surfaces when preparing for a performance call. Otherwise productive energy is wasted on the fear of what’s on the other end of a weekly check-in or monthly recap. As a young PPC … [Read more...] about 5 Techniques to Make Any Client Call a Breeze
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An Intro to Amazon Sponsored Display Ad Campaigns
Amazon has rolled out many important updates in the last 12 months and one of those is Sponsored Display Ads. Now that Amazon has opened this ad type to Sellers as well, it is important to know the potential it holds for advertisers. This new Campaign type lets you create full funnel self serving ads on and off Amazon to target specific audiences. It is a quick and easily … [Read more...] about An Intro to Amazon Sponsored Display Ad Campaigns
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
How To Optimize Offline Conversion Tracking
Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking, and you’re not quite sure what to do next, here are some tips on how to optimize for the best lead quality. 1. Assign Value to Your … [Read more...] about How To Optimize Offline Conversion Tracking
A Successful LinkedIn Group Targeting Test
LinkedIn has a wealth of targeting options from job titles to company domain uploads. As with most social media channels, having a great audience is paramount to the success of the campaign and reaching your KPI goals. LinkedIn groups are likely more used as a discussion tool for users than targeting but it should be an area you’ll want to explore for your LinkedIn … [Read more...] about A Successful LinkedIn Group Targeting Test
How To Create State-of-the-Art Campaign Proposals
Chances are if you’re reading this post, you’re either an agency gal (or guy!) like myself, or you are tasked with presenting strategy and ad mockups to either your boss or clients. Diane Anselmo wrote a wonderful article, What Clients Want. In this article, she touched on the consultative approach. This, my friends, is what separates a good agency from an … [Read more...] about How To Create State-of-the-Art Campaign Proposals
How to Find Missing Search Terms for Google Ads
Google Ads reduced visibility for search terms in September. Most advertisers are reporting a 20% drop in the number of search terms being reported. There are two workarounds to this, and if you have auto-tagging enabled in your Google Ads account, you can find the missing search terms in Google Analytics. Here's how: Using vLookup to compare queries in Google Ads vs. … [Read more...] about How to Find Missing Search Terms for Google Ads
How Will Google Ads Limiting Search Terms Affect Account Managers?
Google Ads has started informing advertisers that they will begin limiting search term reports, due to privacy concerns. Google’s Statement: “In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We’re … [Read more...] about How Will Google Ads Limiting Search Terms Affect Account Managers?
Running Smart Shopping Alongside Regular Shopping [Test Results]
Hello there, my loyal followers! In this blog post I’ll walk you through my experiences with Google’s Smart Shopping campaigns and why I’ve recently become a fan of them. To start, according to Google, smart shopping campaigns will, “Simplify your campaign management, maximize your conversion value, and expand your reach…” This campaign subtype combines standard shopping … [Read more...] about Running Smart Shopping Alongside Regular Shopping [Test Results]
A Guide For Letting Go of Outdated Google Search Best Practices
Late last year, I lost the confidence of a client when I advocated for a restructuring of an account that focused on campaign consolidation. This person used a PPC Hero Blog post from 2014 as fuel for their counter-argument that advocated for the opposite of my recommendation. I did the math and 2014 is the equivalent to 20 PPC years ago. The pace at which Google products … [Read more...] about A Guide For Letting Go of Outdated Google Search Best Practices
Get Ready For Amazon Prime Day! [Amazon resources]
For those who haven't heard, Amazon Prime Day is October 13-14th this year. That means eCommerce marketers have about eleven more days to prepare. That said, I wanted to share some of our latest and greatest Amazon resources to help you ensure that you're ready for what's sure to be a hectic (and hopefully successful!) couple of days for your brand. How To Lower Your … [Read more...] about Get Ready For Amazon Prime Day! [Amazon resources]
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
