In 2020, the waves of news ceaselessly wash over us. It’s hard to keep up with marketing industry news with the world and national news on the center stage. This article should make it easier for you - a tidy package of LinkedIn Ads updates you may have missed. As 2020 has been slowly imploding, LinkedIn Ads has upped its game again and again, in ways that many marketers might … [Read more...] about 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
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Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely, supply chains and inventories became unreliable and, last but not least, the general economic decline slowed down consumer spending. This also had an impact on advertising. As a … [Read more...] about Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
How to Build a Winning Native Advertising Strategy
The Case for Native Native is eating the advertising world. Over the past five years, we have seen spending on Native more than double, becoming an increasingly important component of brands’ digital display strategy. What’s driving this growth? Over-personalisation, disruptive ads, and poor targeting. Consumers are increasingly using ad blockers in response, as they … [Read more...] about How to Build a Winning Native Advertising Strategy
Eliminating Conflict to Maximize CRO and SEO Efforts
Conversion rate optimization is commonly thought of as a best practice or a tactic utilized for paid traffic. Because I was introduced to CRO through PPC, that’s the lens I typically use when optimizing for conversion rate. Instead, I urge everyone to think about conversion rate optimization as just another marketing strategy used to increase the percentage of people … [Read more...] about Eliminating Conflict to Maximize CRO and SEO Efforts
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
Accurate conversion tracking and effective conversion attribution are two of the biggest challenges in paid search. After all, your optimization decisions are only as good as the data associated with your campaigns. Over the years, I’ve worked with many brands when their conversion tracking dropped off the website or was installed on all pages with over-reported conversions. … [Read more...] about Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)
4 Organizational Tools For Managing Digital Marketing Teams
We all know organization is a necessary skill when managing campaigns across different channels with various objectives, but do you have an efficient system in place? If you’re new to digital marketing, here are 6 quick organizational tips to follow. If you’re looking for how to keep yourself and your team organized despite a multitude of deadlines, below is a list of … [Read more...] about 4 Organizational Tools For Managing Digital Marketing Teams
Funnel.io Setup Tips For Marketing Reports
Let me tell you about my new favorite thing: funnel.io. Data modeling, pulling, and QA can put a serious damper on client hours and if something is broken or inaccurate, a simple task can become a huge headache. Enter funnel.io. They’ve already got data sources for most of the platforms marketers use on a daily basis and I can tell you first-hand … [Read more...] about Funnel.io Setup Tips For Marketing Reports
How To Transfer Google Campaigns to Microsoft Ads
Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along with similar updates a few months later. Even though there are some differences between the two, many advertisers set up their ad accounts in similar manners. Considering this fact, … [Read more...] about How To Transfer Google Campaigns to Microsoft Ads
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
New LinkedIn Ads Features Every B2B Advertiser Should Know
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
COVID-19: Will Paid Media Ever Be the Same Again?
“Change is inevitable. Growth is optional.” - John Maxwell The onset of COVID-19 and the resulting economic changes have left a mark on the paid media industry. Some companies have flourished during this time, especially e-commerce brands, but many others have not. In fact, according to our survey respondents, 64% of marketers are spending less during COVID-19 and some have … [Read more...] about COVID-19: Will Paid Media Ever Be the Same Again?
