Let me tell you about my new favorite thing: funnel.io. Data modeling, pulling, and QA can put a serious damper on client hours and if something is broken or inaccurate, a simple task can become a huge headache. Enter funnel.io. They’ve already got data sources for most of the platforms marketers use on a daily basis and I can tell you first-hand … [Read more...] about Funnel.io Setup Tips For Marketing Reports
Search Results for: PPC
How To Transfer Google Campaigns to Microsoft Ads
Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along with similar updates a few months later. Even though there are some differences between the two, many advertisers set up their ad accounts in similar manners. Considering this fact, … [Read more...] about How To Transfer Google Campaigns to Microsoft Ads
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
New LinkedIn Ads Features Every B2B Advertiser Should Know
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
COVID-19: Will Paid Media Ever Be the Same Again?
“Change is inevitable. Growth is optional.” - John Maxwell The onset of COVID-19 and the resulting economic changes have left a mark on the paid media industry. Some companies have flourished during this time, especially e-commerce brands, but many others have not. In fact, according to our survey respondents, 64% of marketers are spending less during COVID-19 and some have … [Read more...] about COVID-19: Will Paid Media Ever Be the Same Again?
How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
Conversion Action Sets are one of the greatest in the evolution of Google products, and I’m surprised at the seeming lack of adoption across the industry. For this lover of B2B Marketing, my client’s funnels have never looked better and it’s because I can tightly control what lead types I want to generate from campaigns and I can control the cost through automated … [Read more...] about How A Conversion Action Sets Funnel Drove A 160% Increase in Revenue
3 Areas Of Digital Advertising That Are STILL Problematic
My passion for digital advertising comes from one particular item: data. The amount of information that we have the opportunity to look through and analyze is astonishing. From basic metrics like impressions and clicks to more intriguing insights such as website navigation paths or adds to cart, everything seems to be in place for complex questions and problems to be tackled … [Read more...] about 3 Areas Of Digital Advertising That Are STILL Problematic
Optimizing Podcasts for The Local Businesses
With the world now saturated with products and services, you have to find a way to touch base with your target audience so you can effectively stand out from your competition. Podcasting is one way to get that done, as it can efficiently engage with your consumers while informing them about your brand. It is now common practice for businesses to rely on these audio files for … [Read more...] about Optimizing Podcasts for The Local Businesses
Build Custom Reports in Google Analytics
When I first started working in PPC, I loved building reports - I was new, I had the time, I loved getting into the weeds of all the data for that month. As my career progresses, I’m finding less and less time to sift through data to create my own reports manually. Here’s the bright side! Since I am a data nerd and love learning new things, I invested in … [Read more...] about Build Custom Reports in Google Analytics
Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
By now, I would hope you’re making ample use of Google’s curated lists across paid search, Display, & YouTube. If not, I recommend reading why it’s important to be taking full advantage of layering audiences on search campaigns. With the addition of affinity audiences to Google search campaigns, we now have the ability to continue to hone our top-of-funnel audiences and … [Read more...] about Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Navigating A Successful “Difficult Conversation”
There are few things that instill such fear as the four words: We need to talk. Why is that? What tells us that we should first worry and start assuming it’s for the worst? Our human brains are created with an amygdala rooted in the need to protect us from danger. And even the simplest of questions “Hey, can we talk?” elicits a lightning bolt of fear and uncertainty … [Read more...] about Navigating A Successful “Difficult Conversation”
