We’ve been tracking COVID-19’s impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here … [Read more...] about Despite Facebook boycotts, 81% of survey respondents were advertising in the platform last month
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5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
Does Facebook post engagement drive sales?
Social media marketing is an interesting profession. SMM thrives with good creative, which in turn drives high engagement for the content promoted. An ad with good creative can receive plenty of engagement, as likes, comments, and even shares. While this can be a good thing for brand-oriented campaigns if your goal is conversion-oriented, this doesn't always correlate with … [Read more...] about Does Facebook post engagement drive sales?
Preventing and Navigating Google Merchant Center Suspensions
Receiving an email from Google alerting you that your Merchant Center has been suspended is a worst-case scenario for any advertiser utilizing shopping campaigns to promote and sell their products. All campaigns immediately cease delivering and will remain in this state until the Merchant Center is reinstated. Navigating Merchant Center suspensions can be confusing and … [Read more...] about Preventing and Navigating Google Merchant Center Suspensions
How To Use Geo Exclusions To Measure Brand Ad Value
In the Fall of 2019, the PPC Twitter-verse was newly abuzz with a question that has been around for as long as the industry has existed: is it worth it to bid on brand keywords? At the time, we wrote about that topic extensively - see Matt Umbro’s “The Great Brand Keyword Debate: What You Need To Consider” for a detailed recap. As with many questions, the answer to the … [Read more...] about How To Use Geo Exclusions To Measure Brand Ad Value
Tips for Building Expansion Proposals
When things are going well it can be difficult to get the creative juices flowing and come up with your next brilliant move to expand your business’s marketing plan. Today, I’ll outline a few things that “past you” can do to make “future you” look like a genius with minimal effort. Keep track of your tangents Meetings can be an excellent petri dish for brainstorming. … [Read more...] about Tips for Building Expansion Proposals
Top 9 ASO Mistakes
App store optimization, or ASO, is a marvelous world of opportunities for mobile apps and games. With the help of ASO, mobile publishers increase the discoverability of their apps in the app stores and, what’s even more important, improve the conversion rates. The biggest dream and at the same time goal of every mobile publisher is to put an app in the limelight and occupy the … [Read more...] about Top 9 ASO Mistakes
How has COVID-19 Impacted Your Paid Media in June?
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from agency and in-house marketers across the globe every month. Will you fill out this short survey to help the digital marketing community understand what impact COVID-19 is having on paid media? We want to hear from you. What … [Read more...] about How has COVID-19 Impacted Your Paid Media in June?
June 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Resources For Managing Campaigns through COVID-19 Details: Google has created a centralized space for their resources in managing paid ad campaigns in the mix of global pandemic. This page is chock-full of resources and tips on strategy for each network, platform, and … [Read more...] about June 2020 Updates to Paid Media Platforms
Competitor Strategies for Lead Generation – A Case Study
As a result of COVID-19, many brands have been competing aggressively to drive the most leads possible in Google Search. I was recently approached by a brand team who was getting pressure from upper management to do just that in March. The team had a new responsibility of bringing in ? of their business’ revenue by increasing sales form submissions, which garner leads with high … [Read more...] about Competitor Strategies for Lead Generation – A Case Study
Tracking Your Free Google Shopping Ads
(inspired by Curtis K) The idea, “Track Surfaces across Google: Clicks.” Utilizing Google Merchant Center for this information leaves us in the blind. Two things: I personally do not like being in the blind with digital advertising. I like being able to track what I am doing. Yes, it’s micromanagement, and Sam I do not like … [Read more...] about Tracking Your Free Google Shopping Ads
3 Ad Copy Considerations That Actually Make a Difference
When I first started online advertising, I thought ad copy was everything. In my mind, a slight change in wording such as “buy now” vs “shop now” could change the world. Then, I saw ad copy tests where the adjustments did nothing to improve performance. I’m not saying ad copy is completely irrelevant now but seeing instances where ad copy adjustments did not change … [Read more...] about 3 Ad Copy Considerations That Actually Make a Difference