Do you work with/for a small business that’s struggling with low-funnel ads? Look no further! Use Google Analytics to redefine your goals to make data-driven, informed decisions. One of my former clients sold exclusive, high-end items. Their business model was incredibly unique as their online shop was only open a few times a year. During times they weren’t open, they built … [Read more...] about Adjust Your Small Business Strategy With Google Analytics
Search Results for: PPC
Cross-Platform Lead-Gen Strategy That Lowers CPL
A strong lead-gen funnel is more important than ever especially considering the COVID time period in which I am writing this. Informing users and helping guide them through the funnel is the best way to continue to drive qualified leads. One of the better strategies I have recently implemented is a cross-platform play between LinkedIn and Facebook - gaining qualified users … [Read more...] about Cross-Platform Lead-Gen Strategy That Lowers CPL
How To Maximize eCommerce Revenue When Demand Skyrockets
There is no doubt the recent stay-at-home orders have impacted businesses in a big way. Some businesses have experienced significant revenue loss, while some eCommerce companies are seeing record revenue months. The current pandemic has changed search behavior as more people shift to buying online. Many eCommerce businesses have experienced an increase in conversion rate … [Read more...] about How To Maximize eCommerce Revenue When Demand Skyrockets
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
As we all know, the COVID season has been a trying time for all, and during these times everyone needs someone they can trust. Agency clients are no exception. As a result of COVID-19, it has been commonplace for brands to decrease their paid media budget or cut all advertising budget as a whole. Many brands have even gone through hard times on their teams, including pay cuts … [Read more...] about Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Video Remarketing: LinkedIn vs. YouTube
By now, us savvy marketers know the big statistics around marketing videos to consumers: Nearly 50% of internet users look for videos related to a product or service before visiting a store - Hubspot65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. (Forbes)52% of marketers say video is the type of … [Read more...] about Video Remarketing: LinkedIn vs. YouTube
Boosting Sales Consistently with the Right Product Video
Even today, people find it hard to trust online shopping. It makes sense, though: you can’t touch, try or test the product with your own hands. Not to mention that, all too often, you don’t get what you thought you would get. And is there anything more frustrating than that? Luckily, eCommerce marketers found a great solution to bridge the gap, foster trust, and prompt … [Read more...] about Boosting Sales Consistently with the Right Product Video
UPDATED! The Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month. The dashboard gives you insights on where paid media dollars are being invested and what predictions look like for the next month. We just updated the dashboard with the newest data! Here are … [Read more...] about UPDATED! The Paid Media Pulse COVID-19 Dashboard
Google Unpaid Shopping Traffic – Early Results
What are free product listings on Google? Google Ads announced last month that unpaid shopping product listings would begin rolling out, featuring non-ad based product listings on Google’s Search and Shopping SERPs. With this update, paid product listings will continue to be served at the top and bottom of Search and Shopping results pages, but unpaid listings … [Read more...] about Google Unpaid Shopping Traffic – Early Results
Webinar Today! Pitching Programmatic: Get Your CMO On Board
Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team. This webinar will help you get a better understanding of not only … [Read more...] about Webinar Today! Pitching Programmatic: Get Your CMO On Board
Reduce Ad Copy Mistakes With Ad Content Calendars
When working with paid search campaigns, we sometimes work in a silo and get sudden demands from content or merchandise teams. These requests are usually centered around changing ad copy to reflect upcoming sales, promotions, or sponsored events. As many of you know, ads written under stress and with short turnaround times are far more likely to have mistakes or be misaligned … [Read more...] about Reduce Ad Copy Mistakes With Ad Content Calendars
When To Test Google Ads Portfolio Bidding
Automation is a feature that isn’t going away anytime soon and Google continues to offer additional features. Portfolio bidding has been around for a while, but it’s something I’ve just recently started experimenting with after having a lot of success with automation at the campaign level. In this post, I’ll break down portfolio bidding and 5 scenarios when I tested it. What … [Read more...] about When To Test Google Ads Portfolio Bidding
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets