Videos offer a direct and effective way to speak to your audience that no other medium can match. If you have a brand or company looking to engage audiences and motivate them into action, then rest assured that video is the most reliable type of content available. However, some videos work better than others depending on your marketing objectives. And, as any skilled video … [Read more...] about Video Content to Increase Conversions and Promote Your Brand
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Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is given, or want to look for areas to optimize and grow. Join Briana Ogle from Hanapin Marketing and Dmitry … [Read more...] about Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta
4 Google Ads Automated Rules To Try
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. Today I want to review the Google Ads automated rules available to advertisers. In particular, I’m going to share four rules that … [Read more...] about 4 Google Ads Automated Rules To Try
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
Hero Conf Austin Keynote Announcement!!
In case you missed the news... Ogilvy's Dan Bennett will kick off Hero Conf Austin! Dan co-leads the behavioral science practice within Ogilvy Consulting London and is a practitioner, speaker, and writer on the creative application of behavioral science to the stickiest challenges for some of the largest brands in the world. Dan will share the surprising science … [Read more...] about Hero Conf Austin Keynote Announcement!!
2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making changes across the entire platform for advertisers. Here’s my round-up for what changes to be aware of, and how these changes will affect your account, and strategy moving forward. Sponsored Products Ad group … [Read more...] about 2020 Amazon Advertising Updates You Need To Know About
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Creative Sets as an alternative to A/B testing and useful tool for improving the conversion rate on the App Store. Running Apple Search Ads campaigns is one of the most reliable ways to gain the best results on the App Store, unlock the potential of your app and improve the conversion rate. Just like mobile A/B testing is. But what if you could combine both methods, all … [Read more...] about How to Use Creative Sets to Make the Most of Your Apple Search Ads
9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
In the last few months, Hanapin released a report for ecommerce marketers revealing that over half of marketers still aren’t advertising on Amazon. Considering Amazon is a giant in this industry, it’s surprising at first to understand why so many are not taking advantage of the platform. I mean, it’s Amazon, why not right? 56% of Ecommerce Marketers are NOT advertising on … [Read more...] about 9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon
Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
I don’t care for the cultural impulse to shorten a word or phrase into a cutesy fraction of its former self. For example, I’ve heard “sosh meeds” as a shorthand for Social Media. I’m sure you’ve heard someone refer to a presentation as a “preso.” Go ahead and eye-roll at that for a second. I know that this gutting of language is performative and tongue-in-cheek, but my cranky, … [Read more...] about Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
ANNOUNCEMENT! Hanapin & Brainlabs are Combining Forces in New Heroic Merger
We're excited to announce that Hanapin Marketing has combined our superpowers with fellow digital experts Brainlabs as part of their global expansion plan! Hanapin will join the Brainlabs group in a step towards our joint vision of creating the agency model of the future: no silos, no departments, just brilliant teams centred around clients, allowing us to deliver … [Read more...] about ANNOUNCEMENT! Hanapin & Brainlabs are Combining Forces in New Heroic Merger
5 Facebook Ads Tools for Making Creative Design Efficient
Facebook Ads has been doing a great job by introducing new creative formats and placements to the advertisers. However, many advertisers tend to use formats that are easier to produce such as Single Image Ads or Video Ads. While this may be a great starting point but there is a lot more to explore when it comes to diversifying creative formats. In this post, we will look into a … [Read more...] about 5 Facebook Ads Tools for Making Creative Design Efficient
Social Tips: Facebook Bulk Edits and UTMs
While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood with some new knowledge. These tips are about a simple way to make bulk edits in Facebook and some easy ways to manage UTM parameters in the platform as well. Hopefully, you already know about these shortcuts, but if you don't they are … [Read more...] about Social Tips: Facebook Bulk Edits and UTMs