While we dream of warmer & sunnier weather (well at least those of us where it is cold) hopefully these Social Tips can brighten your mood with some new knowledge. These tips are about a simple way to make bulk edits in Facebook and some easy ways to manage UTM parameters in the platform as well. Hopefully, you already know about these shortcuts, but if you don't they are … [Read more...] about Social Tips: Facebook Bulk Edits and UTMs
Search Results for: PPC
Mastering Data: Marketing and Analytics Workshop
Do you want to better understand your marketing performance and uncover new insights?Do you want to be able to build custom reports and dashboards that will save you eons of time?Do you want to be able to quickly respond to your boss on why performance is down?How about identify areas for optimization or new channels for growth?Maximize leads, revenue, and ROAS? If you … [Read more...] about Mastering Data: Marketing and Analytics Workshop
Getting Started With Facebook Dynamic Product Ads
Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. These ads can look just like all other ads on Facebook, whether it be static images or carousel ads. The best part is that you don’t have to create ads for every product; you only have to create a template and your product images and information from your catalog will be … [Read more...] about Getting Started With Facebook Dynamic Product Ads
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, programmatic display is a great option to increase branded traffic. According to the 2019 State of PPC Survey, 55% of marketers say that their PPC Budget is bigger than the previous year, but only 27% denote programmatic as part of their current marketing mix. Expanding to new platforms can be … [Read more...] about Programmatic Guide: Google Display & Video 360
Understanding & Addressing Concerns of Your Website Users
Conversion rate optimization is… … a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia)… the process of enabling people to take an action when they visit a website. (Hubspot)… understanding how users move through your site, what … [Read more...] about Understanding & Addressing Concerns of Your Website Users
January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA went into effect representing a major milestone in data privacy legislation within the United States. Impact: For brands that properly prepped for GDPR, there were likely minimal alterations to make. … [Read more...] about January Updates to Paid Advertising Platforms
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical account conversion data and user-specific contextual data to set an auction bid with the goal of achieving the campaign manager’s desired CPA. Target CPA Settings Target CPA eliminates many variables … [Read more...] about Google Ads Target CPA Bidding: Benefits & Drawbacks
5 Reasons to Use Amazon DSP for 2020 and Beyond
Advertising on Amazon seems like a no-brainer to many B2C advertisers. Amazon is full of high intent users who are ready to buy. In addition to advertising on Amazon, Amazon launched their Demand Side Platform (DSP) last year - and it has helped evolve the way marketers think about and implement programmatic advertising. The usage of Amazon DSP helps businesses gain … [Read more...] about 5 Reasons to Use Amazon DSP for 2020 and Beyond
[Hero Academy Video] How and When to Use Negative Keywords
In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020
How Ecommerce Brands Can Benefit From A Growing IoT Market
There are many qualities essential for being consistently successful as an ecommerce seller, but one that holds an increasingly-key position is adaptability. If you look around, you can find some small brick-and-mortar stores in advantageous positions that haven’t significantly changed in decades — no such luck for their online rivals. When all you have is a digital presence, … [Read more...] about How Ecommerce Brands Can Benefit From A Growing IoT Market