Are you set up to run successful campaigns? Our updated guide is designed to not only walk you through set up but ensure you have the necessary assets in place to run successful Google Ads campaigns. Here are the main topics this guide covers: Account set up basicsCreating a keyword listCampaign & ad group structure and best practicesAd and ad extension … [Read more...] about [Updated] The Beginner’s Guide To Setting Up A Google Ads Account
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The Beginner’s Guide To Setting Up A Google Ads Account
01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
Google Ads Trademark Policies: What You Need To Know
Google Ads trademark issues can cause delays to your campaign if you are trying to run on trademarked terms and also cause issues when other advertisers are violating your trademarked terms. You will likely encounter the first issue as an agency, running ads on behalf of your clients. If a client creates a new account on your behalf, versus granting access to the current … [Read more...] about Google Ads Trademark Policies: What You Need To Know
5 Essential Facebook Ads Audiences for 2020
Happy Q1 advertisers! The start of a new year and a new decade is truly a busy time where we all finalize 2020 budgets, assess the damage from 2019, and rethink our strategies across the board. We keep the winners rolling, sunset the losers, and get ready to pitch a flurry of new ideas to our clients. As someone who loves working within the ever-so-buggy Facebook, I’d like to … [Read more...] about 5 Essential Facebook Ads Audiences for 2020
Hero Conf Is As Legit As People Say It Is – See For Yourself
We’re serious about paid advertising and all of the learnings at Hero Conf. But that doesn’t mean we can’t have a good time, too, right? Of course, we’re biased - but here’s what other people had to say about Hero Conf Philly last spring. We are so grateful for all the positive feedback our attendees share with their friends on social media after each … [Read more...] about Hero Conf Is As Legit As People Say It Is – See For Yourself
Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
I am using this opportunity to remind you about Facebook's mandatory change coming soon (sometime in the next few months, as early as Feb 2020). This change is the mandatory move away from ad set budgets to campaign budgets, also known as campaign budget optimization (CBO). Some of you may remember hearing this would happen last September but Facebook has pushed the date to … [Read more...] about Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
Year after year, Hero Conf proves to be an unforgettable event - 98% of our attendees say they would attend again. We see a lot of the same faces each year as companies have come to rely on Hero Conf to progress their paid media knowledge. Plus, it’s just a great time. Come for the content and stay for the fun! Here are the top reasons that you shouldn’t miss this year’s … [Read more...] about Top 6 Reasons Why You Can’t Miss Hero Conf Austin 2020
Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency
Excel is a crucial tool for any PPC marketer’s daily workflow. If you’re Excel savvy, your job will be so much easier. This webinar will be a deep dive into Excel. The 3 mini-sessions are geared towards improving the way you work. Your Excel pro for this Masterclass is Alaina Thompson, a Growth Marketing Manager at Hanapin Marketing. Alaina was previously an Adjunct Lecturer … [Read more...] about Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Do you ever want to compare notes on the PPC media industry with people outside of your company? Do you ever want to hear what other paid media experts are concerned about, excited for, or planning to test? Our team is constantly talking about what's next, so we thought, "hey, why don't we share their conversations with the world?" Enter: vlogs on PPC Hero! In this … [Read more...] about Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
Getting Started with Programmatic Advertising
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses because there continues to be a disconnect between what it is, how to get started, and what happens after deciding to dive into programmatic advertising. Today, I want to help you jump start your programmatic … [Read more...] about Getting Started with Programmatic Advertising
Major Social Ad Platform Updates: 2019 Recap
The amount of new features and updates that have been rolled out in 2019 has been overwhelming. We can all agree on this, but can we agree on which updates are going to have the largest impact on the Paid Social advertising industry? Here is my roundup of the top updates from 2019 across the two major platforms: Facebook and LinkedIn. Facebook Transparency … [Read more...] about Major Social Ad Platform Updates: 2019 Recap