Having your ads disapproved for whatever reason can be a big roadblock for account success. These disapprovals lead to a loss of time when you have to research the policy that was violated, retool your ad to either meet the requirements or avoid the policy altogether, then submit the ads for review again. In this loss of time, these ads cannot serve to your audiences which … [Read more...] about Google Policy Ad Disapprovals: A Story of False Flags
Search Results for: PPC
New Release! Paid Advertising Trends for Travel and Tourism Marketers
According to eMarketer’s newest estimates as of August 2019, travel is the sixth-largest industry in terms of ad spending in the US this year. Digital ad spending will hit $10.86 billion this year and increase to $13 billion next year. The travel industry is very dependent on search advertising as you’ll see in this report, but continuous testing and optimizing in other … [Read more...] about New Release! Paid Advertising Trends for Travel and Tourism Marketers
Google Ads New Release: Ad Groups for App Campaigns
Google recently rolled out two exciting new features for account mangers working with Google App campaigns. Ad groups and expanded ad fields are now available in Google App campaigns. These updates allow account managers to expand creative testing and gain clearer creative performance insights with improved ad segmentation and expanded ad fields. What's … [Read more...] about Google Ads New Release: Ad Groups for App Campaigns
Strategies To Retain Your Team With Record Low Unemployment
According to the Bureau of Labor Statistics, unemployment is at a record low. As employers we can take one of two paths to build our teams: get really serious about stealing talent from our competition or retain the great team members we already have on our team. I can assure you that investing in retention strategies rather than engaging in a talent war is worth it, as we have … [Read more...] about Strategies To Retain Your Team With Record Low Unemployment
Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
If you’re looking to hire a marketing agency, it’s vital to choose one that understands your goals, industry, and your business. The path to finding and hiring the best agency for your company is no easy feat. You need one that’s not only honest and upfront with you, but one that can help you navigate the complex world of marketing and get you the results you need to expand and … [Read more...] about Hiring a Marketing Agency? Critical Questions that Drive the Right Decision
Top-Rated Speakers Return: Hero Conf Austin
Each year for Hero Conf we invite the highest rated speakers to return to the next conference. It is one way we make sure we are giving our attendees the type of content that they want. Here’s the lineup for this year, you know these speakers won’t disappoint. As for the remaining speakers, our pitch review is underway and we are beginning to curate a knock-out agenda for … [Read more...] about Top-Rated Speakers Return: Hero Conf Austin
Will Google Address Advertisers’ Transparency Concerns?
An overwhelming majority of Hanapin's State of PPC and Machine Learning survey respondents said that lack of transparency and lack of control were their biggest worries for the role of AI and Machine Learning in advertising. Below are a number of other worries from survey respondents: Some of the other worries are also correlated to the transparency and control piece, … [Read more...] about Will Google Address Advertisers’ Transparency Concerns?
Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
Have you found yourself scrambling during a client meeting? Dealing with an unexpected performance question or new promotion that the client has sprung on your team last minute? Or perhaps participating in an old-fashioned game of conference line awkwardness? Meetings should feel productive and move your team forward together. Meetings should never be draining or distracting … [Read more...] about Meeting Agenda Tips and Templates for Productive Digital Marketing Client Calls
The #1 Job Skill For Digital Marketers in 2020
Why are you a digital marketer? The answer to that question differs for all of us. However, if you're not lying to yourself, you know that at least part of the reason you continue to be a digital marketer and read blogs about digital marketing is that you want money. But not in a greedy way! It's more like "I am an independent adult who needs to support myself/my … [Read more...] about The #1 Job Skill For Digital Marketers in 2020
Google Merchant Center Disapproval: A GTIN Story
I am not a feed manager. I have access to my client’s merchant center, but we work with a separate company for feed management and optimizations. That said, I am heavily affected by our feed as I do manage our shopping campaigns in Google Ads. If you manage shopping campaigns, you’ve likely been impacted by disapproved ads due to a missing or incorrect GTIN or other Unique … [Read more...] about Google Merchant Center Disapproval: A GTIN Story
[Hero Academy Video] Dynamic Search Ads for Beginners
Dynamic search ads (DSAs) are search ads that show based on the content of your site. Google crawls your site and then matches to search terms that are closely related to the content on your site. Then, the headline and landing page are dynamically generated to match the search term. This allows for more congruency between the search term, the search ad and the landing … [Read more...] about [Hero Academy Video] Dynamic Search Ads for Beginners
How to Pivot Paid Search Data in Excel
Learning how to use Pivot tables in your PPC reporting helps you find insights in a quick and easy manner. I create Pivot tables to look at how our campaigns are performing across different marketing platforms for brand, non-brand, and specific client goals. Let’s dive into how you can feel confident with your data and start pivoting your way into data analysis. The … [Read more...] about How to Pivot Paid Search Data in Excel