You may be thinking.....isn't it a given that eCommerce businesses should be advertising on Amazon? While sometimes it DOESN'T make sense, most of the time, it does! There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4: Rapidly Growing Audience We know that 40% of eCommerce marketers are already investing in Amazon Ads. … [Read more...] about Top 4 Reasons Hanapin Loves Amazon Ads for eCommerce
Search Results for: PPC
[Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have cross-pollination in your account. Plus there are many … [Read more...] about [Hero Academy Video] How to Pull a Search Query Report in Under 10 Minutes
3 Must-Dos When Tracking Multiple Conversion Actions
Being an account manager at an agency, you come across many different scenarios. Just like snowflakes, there are no two accounts that will ever be the same. You may have two eCommerce accounts but with different products and investments, goals may be drastically different. Or the value of a lead generation form for Business A may be much less than that of Business B. No matter … [Read more...] about 3 Must-Dos When Tracking Multiple Conversion Actions
Facebook Ads Event Tracking Tool
In digital marketing, we all love aspects of our roles which is why we wake up and do this every day, but there are also the less desirable actions we have to perform. For me, as an account manager across a few different platforms, setting up tracking is the bane of my existence and not why I come into work every day. We set up tracking to count leads, track e-commerce revenue, … [Read more...] about Facebook Ads Event Tracking Tool
4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
Conversion rate optimization (CRO) is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for you to bear in mind as you contemplate your future marketing plan. They probably aren’t new to … [Read more...] about 4 Thoughts on the Future of CRO Even Though I’m Not a Fortune Teller
Facebook Targeting: Lookalikes vs. Your Intuition
Ever since Facebook first launched its advertising platform, being able to target users based on demographics, interests, etc. was one of its key strengths over Google. Over time through politics, privacy issues, and countless other items, Facebook has pulled many of those interesting targeting categories away. With the prioritization of campaign-level budgets, we're able … [Read more...] about Facebook Targeting: Lookalikes vs. Your Intuition
60-Minute Masterclass: Google Ads Automation Best Practices
From smart campaigns to responsive ads to automated bidding, Google now provides advertisers many options to automate search campaigns. But which ones are right for you? And what are the best practices to follow to achieve your goals with automation? Join our webinar on Oct. 10 for answers >> Join the search marketing experts from Hanapin Marketing and DialogTech for a … [Read more...] about 60-Minute Masterclass: Google Ads Automation Best Practices
Advanced Training To Beat Your Competition
Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf. Here are three sessions at Hero Conf London, October 21-22, that will catapult your paid media efforts beyond your competition. Integrated Marketing: How to Achieve … [Read more...] about Advanced Training To Beat Your Competition
Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, the keywords are loaded, and ad copy is optimized. You activate your Google Ads campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. There … [Read more...] about Top 10 Reasons Why Your Ads Aren’t Showing in Google
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
Launch Your Podcast Campaigns on AudioGo
Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market. According to Hanapin’s State of PPC, only 4% of marketers are advertising in this channel. I’ve already mentioned some great platforms to get started advertising … [Read more...] about Launch Your Podcast Campaigns on AudioGo
3 Unconventional Ways to Use Automated Bidding
Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts. Everyone always seems to jump to their largest search campaigns to test it out but there are some really creative ways to use these strategies across the funnel. As a reminder, there are some recommendations and best practices to keep … [Read more...] about 3 Unconventional Ways to Use Automated Bidding