It is almost a new year, which means it is time to make some New Year’s Resolutions! In the midst of all things PPC related, many of us need to improve on time management. Having great time management skills can set you up for success in all areas while having poor time management skills can derail everything! I’ve come up with some tactics that have helped me effectively … [Read more...] about Make Time Management Your New Year’s Resolution
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Job Hunting? How to Make the Most Out of Your Holiday Break for Career Growth
The start of a new decade is just around the corner. Are you ready for a fresh start in a new role? Your holiday break is the PERFECT time to start focusing on your career growth and change. Here are a few steps on what you can do to effectively use your time and set yourself up for success for your job search in the new year. Define what you are looking for in your next … [Read more...] about Job Hunting? How to Make the Most Out of Your Holiday Break for Career Growth
Crafting Brilliant Landing Page Copy That Converts
Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference between a converting customer and a bouncing user. In this article, I will run through why copy can be important in so many different locations and give a few tips on how to improve your copy throughout your … [Read more...] about Crafting Brilliant Landing Page Copy That Converts
[Hero Academy Video] Setting Up Your First LinkedIn Campaign
LinkedIn has over 575+ million users with a concentration in businesses which makes it a great platform for ads geared towards business decisions makers and influencers. And according to Hubspot data, the platform is 277% more effective for lead generation than Facebook and Twitter. If you are ready to start advertising on this platform, then this is the video for you. In … [Read more...] about [Hero Academy Video] Setting Up Your First LinkedIn Campaign
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the … [Read more...] about 8 Common Reasons Your Google Ads Are Being Disapproved
6 Facebook Ad Strategies All Ecommerce Brands Need
Passivity isn’t something that the typical online retailer can afford. If you sit back and expect the shoppers to roll in (as they might for a well-placed brick-and-mortar store), you’ll be sorely disappointed: while there is a virtual equivalent of footfall to be earned in the form of organic traffic, search rankings aren’t static, and an inconvenient Google update can sink … [Read more...] about 6 Facebook Ad Strategies All Ecommerce Brands Need
Bridging the Online-Offline Gap with Facebook Offline Events
We all know Facebook campaigns with Conversion objectives. The idea is to define a standard or custom event tracked by Pixel as a conversion action so Facebook Algorithm can optimize the ad delivery by showing ads to users who are more likely to complete that action. This can be visits to a “thank you” page, e-book download confirmation or in more complex cases we get to set a … [Read more...] about Bridging the Online-Offline Gap with Facebook Offline Events
Hero Conf Has The Best Content
At Hero Conf, we take enormous pride in the content offered to our audience and therefore expect our speakers' content to be: Original: No recycled presentations! We require unique, never-before-seen content.Recent/Relevant: We ask speakers to use data from the last 1-2 years.Actionable: Each presentation must offer tactical steps, ideas and takeaways the audience can … [Read more...] about Hero Conf Has The Best Content
Identify & Leverage YouTube Audiences to Drive Organic & Paid Growth
Whether you are a small business owner or Fortune 500 company, having a presence on YouTube's platform can drastically improve brand awareness, product recall/consideration, purchase intent, and brand favorability. Join Hanapin Marketing's Andrew Harder and TubeBuddy's Daniel Batal as they walk you through how to sift through one of the world's fastest-growing platforms and … [Read more...] about Identify & Leverage YouTube Audiences to Drive Organic & Paid Growth
8 Red Flags to Look Out for in the Interview Process
Everyone knows that interviews can be a very stressful experience. You have worked really hard to get to this stage and it can be easy to turn a blind eye to many of the red flags that the interviewer or company is displaying. It is very important to take this opportunity to interview your potential employer as well, not just allow them to ask all of the questions. The end goal … [Read more...] about 8 Red Flags to Look Out for in the Interview Process
Hero Conf London 2019 Speaker Recap: Milka Kramer
At Hero Conf London 2019, keynote speaker Milka Kramer from Microsoft Advertising walked listeners through how successful businesses marry technology to market to their customers and influence their decision journey. According to Microsoft, 80% of marketers are struggling with applying AI Learnings. The remaining 20% are considered high performing marketers, utilizing first … [Read more...] about Hero Conf London 2019 Speaker Recap: Milka Kramer
Black Friday Deal! An Extra $350 Off Hero Conf Tickets
Believe it or not, Black Friday is almost here. Whether you’re the kind that likes to get up before the sun and hit the stores or the kind to stay at home in your PJ’s, we have a deal you don’t want to miss. The best part is, you don’t have to go anywhere to get it. Hero Conf is slashing $350 off the current discounted rate! If you purchase your ticket before 12/3 you … [Read more...] about Black Friday Deal! An Extra $350 Off Hero Conf Tickets
