On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to be the digital marketer’s dream advertising … [Read more...] about The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand
Search Results for: PPC
Leveraging Optmyzr Part 1: Creating PPC Reports
Hanapin has access to several different reporting platforms. I was curious which reporting platform Hanapin’s team prefers. After sending out a poll, the results revealed our team really only uses 3 platforms, and one of them might surprise you. The top three platforms were: Optmyzr (37%), NinjaCat (26%), and Google Sheets (26%). Over the coming months, I will be highlighting … [Read more...] about Leveraging Optmyzr Part 1: Creating PPC Reports
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
We know that responsive search ads can include up to 3 headlines and 2 description lines, but Google just announced that starting at the end of August, you can include a 3rd headline and 2nd description in regular text ads. Additionally, your description lines can be up to 90 characters each. What do you do with this kind of green light? It's somewhat of a perplexing move by … [Read more...] about The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?! Without this option, advertisers could see major peaks in wasted spend and loss of control as their ads will show up (unwanted) within mobile apps. When we heard the news about … [Read more...] about The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
You may have a client, or you may be a client, asking the question, should we spend more on branded or non-branded terms? Like anything in PPC, it depends on the industry, the type of product/service, what your competitors are doing, how your PPC account is currently set up, etc. Having worked with a variety of clients, I have seen a wide range of strategies. Two opposing … [Read more...] about The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Dear Reader, Welcome to the wondrous world of PPC advertising, where digital marketers play the game of persuading potential customers to click on paid ads, and ultimately ‘convert’ in some meaningful way. Conversions come in many different shapes and sizes. A conversion could be something as simple as a customer signing up for your newsletter, a free trial of your product or … [Read more...] about High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Expectations & Marketing Ideas for PPC Clients with Drift
A few weeks ago, I got a disturbing message from Google notifying me that thousands of my client’s ads were down due to “Malicious Content.” As any good Account Manager would, I called Google using my stern, don’t-be-passive-aggressive-but-get-results-voice to uncover the issue and figure out what hoops I had to jump through to get the ads live again. The “Malicious Content” in … [Read more...] about Expectations & Marketing Ideas for PPC Clients with Drift
AOL: Does it add value to your Bing PPC account?
AOL's partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL's performance in a Bing account and found some surprising data that I'd like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft's more recent advertising move, acquiring LinkedIn, will also … [Read more...] about AOL: Does it add value to your Bing PPC account?
Ready to be your own PPC Hero?
Now you can become a certified PPC Hero with Jeffalytics' PPC Course! We love to help educate the PPC community - it’s in every fiber of our bodies to talk, test, and know more about paid advertising. We're digital nerds and we're proud of it. We also continually look for new ways to offer value and thought leadership to our readers. That's why we've partnered with Jeff Sauer … [Read more...] about Ready to be your own PPC Hero?
How to Project Budgets for PPC Accounts with Sporadic Spend
Part of paid search is planning ahead to know how to spend your client’s money in the best possible way. To do that you need to start with a budget and delegate which platforms get a piece of your budget pie. But what happens when you aren’t given a budget and asked to give projections for a client? If the client has an established search campaign you can look at past … [Read more...] about How to Project Budgets for PPC Accounts with Sporadic Spend
Google Speed Update – What It Means & The PPC Impact
Google is all about the need, the need for speed. Specifically, your site speed with the latest Google Indexing update launched on July 9th. Called the “Speed Update”, Google has introduced site speed as a ranking factor for mobile web pages on the SERP. Gasp Really, I don’t expect this to come as a big surprise to too many of you PPCitizens, as Google already ranks site … [Read more...] about Google Speed Update – What It Means & The PPC Impact
3 Methods for Training PPC Teams
To Nerd, or Not To Nerd My whole life, I have been a nerd. From elementary through high school, I took advanced classes. I had a free period in high school and chose to fill it with an independent study. I played violin in the orchestra. I read books for fun. I raised my hand in class, always. I never really had a problem with the label of "nerd". So when I became a PPC Nerd … [Read more...] about 3 Methods for Training PPC Teams
