From knowledge and networking to techniques and tools, Hero Conf exists to take your career further in digital marketing. We've launched Hero Conf Austin with the first 50 tickets at nearly 50% off and they are going fast! Join your PPC peers at a mega discount for 2 impactful days of all-things-paid advertising. What's professional development without action to follow? We … [Read more...] about Hero Conf Austin: Registration is open at 50% off
Search Results for: PPC
Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we've released 4 BRAND NEW videos! Along with videos that show you the basics of getting started in different platforms, Hero Academy will … [Read more...] about Amazon, LinkedIn, & YouTube: New Video Releases on Hero Academy!
Stranger Things for Digital Marketing
“The Battle of Starcourt” : Stranger Things for Digital Season three of Stranger Things released last week and I spent my weekend watching it. (Don’t worry, this post doesn’t contain any spoilers. Read with ease). Episode eight (and much of the previous episodes too) took place in the new, groovy Hawkin’s mall, Starcourt, where the cast battled the frightening Mind Flayer, … [Read more...] about Stranger Things for Digital Marketing
Perfect Targeting & Personal Messaging: The Dynamic Duo
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? What can be done about it? I recently wrote on the need to capture and retain customers attention for … [Read more...] about Perfect Targeting & Personal Messaging: The Dynamic Duo
Ready for a Job Change? New Positions Open Around the Country!
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, JEMSU, and Online Optimism. Here's a brief look at some of the positions available: Online OptimismNew Orleans, LARole: Digital Ads Strategist (SEM/PPC) Online Optimism’s Advertising Department is growing, and we’re looking to add a Digital Ads Strategist to … [Read more...] about Ready for a Job Change? New Positions Open Around the Country!
Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new features in advertising. While many of the videos feature our own Hanapin team, we also partnered up with high profile digital marketers in the … [Read more...] about Free Training from Hubspot, Optmyzr, Quora, Supermetrics, and Microsoft
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at an e-commerce company, you may hear this term and need to know what it is. And when I say CRO, don’t worry if you have no clue what I’m talking about. … [Read more...] about Back to Basics: What Is Conversion Rate Optimization (CRO)?
ALSA Strategy: A New Way to Think About Old Strategies
Often times our task as digital marketers is to bring awareness to a new product or service our client has to offer. Questions then arise, like how should we build awareness or how can we capture existing searches? If the new product or service is already in the market with competitors, you might be in luck and have some keyword Search volume to attack. In many cases though, … [Read more...] about ALSA Strategy: A New Way to Think About Old Strategies
New Client New Industry? Where to Begin
Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
New Online Event! Midwest Digital Marketing Day
Maybe you know this and maybe you don't: The home office of Hanapin Marketing (the producers of PPC Hero and Hero Conf) is located in Bloomington, Indiana. Yes, we do have cornfields at every corner and no, Hawkins, Indiana (from Stranger Things) isn't actually a real city in Indiana. Our Midwest headquarters gives us plenty of scenic locations, good food, and close proximity … [Read more...] about New Online Event! Midwest Digital Marketing Day
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding