Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That's why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf. Here are three sessions at Hero Conf London, October 21-22, that will catapult your paid media efforts beyond your competition. Integrated Marketing: How to Achieve … [Read more...] about Advanced Training To Beat Your Competition
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Top 10 Reasons Why Your Ads Aren’t Showing in Google
Your new pay-per-click account is structured, the keywords are loaded, and ad copy is optimized. You activate your Google Ads campaign with great expectations, and then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. There … [Read more...] about Top 10 Reasons Why Your Ads Aren’t Showing in Google
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
Launch Your Podcast Campaigns on AudioGo
Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market. According to Hanapin’s State of PPC, only 4% of marketers are advertising in this channel. I’ve already mentioned some great platforms to get started advertising … [Read more...] about Launch Your Podcast Campaigns on AudioGo
3 Unconventional Ways to Use Automated Bidding
Smart bidding has been around for a good amount of time now which hopefully means you’ve been able to play around with it on your accounts. Everyone always seems to jump to their largest search campaigns to test it out but there are some really creative ways to use these strategies across the funnel. As a reminder, there are some recommendations and best practices to keep … [Read more...] about 3 Unconventional Ways to Use Automated Bidding
4 Can’t Miss Paid Media Keynotes
Hero Conf attendees tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. We’ve pulled together 4 heavy hitters in the paid media space who will deliver nothing less. Check out what these PPC pros are teaching your competition at Hero Conf London, … [Read more...] about 4 Can’t Miss Paid Media Keynotes
Index Match: The Better Alternative to Vlookup
VLOOKUP is one of those functions that make Excel great. Although many may not find it intuitive at first, it soon becomes second nature and indispensable. Some even find is life-changing. VLOOKUP has its issues though, for one, it only reads from left to right. If you need to look up a value to the left of a reference column, you’ll have to rearrange your worksheet to use the … [Read more...] about Index Match: The Better Alternative to Vlookup
5 FAQs For Marketing on Facebook
Last week, we asked experts from Adstage, Socialbakers, and Hanapin Marketing to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights!* *These will be paraphrased. For more detail and additional questions, check out the webinar: Facebook Ads: Ask Us Anything. Why should I add Facebook to my advertising portfolio? A: Cassie … [Read more...] about 5 FAQs For Marketing on Facebook
Lean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations management and concerned with reducing both the amount of variability and the amount of error or waste that takes place within a given process or set of procedures. I recently had … [Read more...] about Lean Six Sigma for Digital Marketing Managers
Predictions for Online Marketplaces in 2020
Shoppers and merchants alike are flocking to online marketplaces for everything from groceries to cars. We expect this trend to continue into 2020 and beyond. This webinar will bring you the latest updates on the major players like Google Shopping and Amazon, as well as some lesser-known (but highly effective) platforms like Verizon Media and Pinterest. We’ll even be sharing … [Read more...] about Predictions for Online Marketplaces in 2020
Programmatic for Beginners: 5 Resources
Have you heard a lot about programmatic advertising, but you're not sure what it means or where to start? If so, we've got some handy resources to help you better understand the programmatic landscape. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The first guide and second blog will help you get … [Read more...] about Programmatic for Beginners: 5 Resources
[Hero Academy Video] Overview of Frequency Capping
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. This is where frequency capping comes in. Ad frequency is the number of times your … [Read more...] about [Hero Academy Video] Overview of Frequency Capping
