Is your digital marketing team looking for new ways to get more online leads or sales, without spending more on ads? If so, conversion rate optimization might be what you're looking for. CRO is a repetitive cycle designed to continually improve user experience & site performance by translating website data into human behavior and adjusting the website based on those … [Read more...] about Conversion Rate Optimization (CRO) for Beginners: 5 Resources
Search Results for: PPC
Paid Search Marketing: What To Consider
IMO, one of the best advantages of PPC marketing is the ability to analyze the online behavior of your target audience and quickly expand your reach to generate revenue for your business. Pay-Per-Click ad campaigns are a great way to optimize branding exposure and implement seasonal marketing strategies. If you are thinking of starting a pay-per-click ad campaign, here are some … [Read more...] about Paid Search Marketing: What To Consider
[Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Google Ad extensions are all about helping the advertiser provide more information to people searching on Google. The number of relevant extensions you’re running can greatly affect the appeal of your ads. The more appealing the ad, the more likely it is to receive clicks. As we know, clicks help lead to sales, leads, conversions, bookings, or whatever you are offering. If you … [Read more...] about [Hero Academy Video] A Breakdown of Ad Extensions for Google Ads
Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign. All of these resources are free, ungated, and actionable! I've listed them in the order that I'd recommend reading them. The Beginner Guide will help you get started with your first campaign. The next two blogs will guide you through metrics and … [Read more...] about Facebook Ads for Beginners: 5 Resources
The Great Brand Keyword Debate: What You Need To Consider
Earlier this week, Jason Fried, the Co-founder and CEO of Basecamp, caused waves in the PPC community by expressing his displeasure with brands who buy competitor’s brand keyword(s). Here is the statement he made on LinkedIn. He also tweeted a similar message which included a sample ad making fun of the situation. Fried’s frustration is twofold. He believes that … [Read more...] about The Great Brand Keyword Debate: What You Need To Consider
We want to hear from you!
Calling all speakers (and stage noobs too)... Hero Conf's content is formed and molded by the brilliant ideas and inner workings of skilled digital marketers like you. Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks … [Read more...] about We want to hear from you!
How to Prepare For An Internal Client Transition
In the Digital Marketing world, account transitions are inevitable. These changes can be on the client-side, or they can happen internally, but at some point, you will more than likely receive a new client or leave an old one. Whether you’re getting a new client or transitioning off the account, the transition can be extremely stressful. The last thing you want to do as an … [Read more...] about How to Prepare For An Internal Client Transition
Facebook Ads: Ask Us Anything
As a digital marketing expert, you know that Facebook marketing is important. But do you know which elements of Facebook marketing are the most valuable for your business? Do you know which ad types are working best for your vertical, or how to make the most of all those audience options? If you have questions - we have answers. In this webinar, Omri Erel from Socialbakers, … [Read more...] about Facebook Ads: Ask Us Anything
Competitor Analysis & CRO with SEMrush
Competitor analyses are an important piece of the conversion rate optimization puzzle. Understanding your competitor’s entire user journey can add a deeper understanding of your own site’s strengths and weaknesses, and just like your own site you should take into account the complete pre-click to post-click user journey. So how do you find your competitor’s ads? Doing a simple … [Read more...] about Competitor Analysis & CRO with SEMrush
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Writing ad copy isn’t the most thrilling thing to do. While almost any ad copy you write will be ok and do ok, that’s not what you want to settle for. Great ad copy will not only help you stand out amongst your competitors, but will get you the performance you’re looking for out of your paid search campaigns. In this new, short video on Hero Academy, the Senior Manager … [Read more...] about [Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
Microsoft Audience Ads: Auto Enabled Via Image Extensions
Did you know that your search ad on Microsoft Ads can potentially show on non-search placements? No? Me neither. Microsoft Audience Ads are ads that appear on the Microsoft Audience Network, which includes places like MSN, Microsoft Outlook, and Microsoft Edge as seen below. There are two different ways in which you can have ads appear on the Audience Network, by using an … [Read more...] about Microsoft Audience Ads: Auto Enabled Via Image Extensions
August Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads releases phrase match and broad match modifiers Details: Last year, Google Ads started allowing exact match keywords to match to close variants. To keep advertisers from needing to build exhaustive keyword lists, Google Ads is extending close variant matching to phrase … [Read more...] about August Updates to Paid Advertising Platforms
