Agencies gain and lose clients all the time. Churn is a natural part of the business and as volatile as the weather. So you just received a new client in an industry that you are unfamiliar with. Where do you begin? How do you prepare for those initial conversations? How do you begin to sound like a subject matter expert? This blog post will provide initial strategies and … [Read more...] about New Client New Industry? Where to Begin
Search Results for: PPC
New Online Event! Midwest Digital Marketing Day
Maybe you know this and maybe you don't: The home office of Hanapin Marketing (the producers of PPC Hero and Hero Conf) is located in Bloomington, Indiana. Yes, we do have cornfields at every corner and no, Hawkins, Indiana (from Stranger Things) isn't actually a real city in Indiana. Our Midwest headquarters gives us plenty of scenic locations, good food, and close proximity … [Read more...] about New Online Event! Midwest Digital Marketing Day
Google Gallery Ads – Another Day, Another New Ad Format
Google is introducing image ads to search by unveiling a new Gallery Ad format. While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their … [Read more...] about Google Gallery Ads – Another Day, Another New Ad Format
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding
New Research! The State of Paid Social
97% of marketers are investing in social advertising, which is up 10% from last year's numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers, comes more costs, more platforms jumping into the mix, and … [Read more...] about New Research! The State of Paid Social
How to Prepare Client Contact Changes
When working on an account, you get into a rhythm with your client about the goals for the account, future initiatives, and the rapport with your contact. When your client goes through the main point of contact change, it feels like there is a wrench thrown into your world. Sometimes this happens due to the person getting a new role within the company or other times they are … [Read more...] about How to Prepare Client Contact Changes
Investing in Brand Campaigns? Post-Click Experience is Key
The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on your site? The key to an effective branded campaign requires you to marry best … [Read more...] about Investing in Brand Campaigns? Post-Click Experience is Key
Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf. Our top-rated speakers are back along with new talent to bring you a fresh perspective on what's changing the landscape of paid advertising. From driving conversions through YouTube and Amazon to avoiding … [Read more...] about Video-Marketing: Connecting & Conversion with The Future Consumer + 40 more sessions
Facebook Relevance Score: One Metric Becomes 3
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together give … [Read more...] about Facebook Relevance Score: One Metric Becomes 3
New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
New jobs have been posted to PPC Hero's Job Board, including new positions open at ArcBest, Savings.com, Hanapin Marketing, and Lewis Media Partners. Here's a brief look at some of the positions available: Savings.com Santa Monica, CA Role: Search Engine Marketing (SEM) Analyst Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a … [Read more...] about New Open Jobs at Savings.Com, Hanapin Marketing, Lewis Media Partners and ArcBest
Early June Updates to Paid Advertising Platforms
Google Ads What: Choose conversion actions to bid for at the campaign level Details: This update gives advertisers the ability to optimize an entire campaign towards specific conversions. Previously, conversions applied to all campaigns in the account so limiting a campaign to specific conversions was not possible. Impact: Advertisers will not need to create multiple … [Read more...] about Early June Updates to Paid Advertising Platforms
Sticky Notes, To-Do Lists, Status Docs – Oh my!
In the world of PPC, you have to be organized in some way, shape, or form. Prior to my career as a PPC Hero, I was known as a procrastinator and probably still fall into that category more often than not. (Don’t ask me when I wrote this blog post.) When I first began working at Hanapin, I learned that to-do lists, status docs, roadmaps, and sticky notes would become my best … [Read more...] about Sticky Notes, To-Do Lists, Status Docs – Oh my!
