Nothing replaces a face-to-face interaction. Nothing. Something that we hear often from people wanting to attend Hero Conf, is that they don't know how to justify the costs to their boss or make a convincing argument on why they should be attending a conference. They really want to go, they know it's going to help them in their role, but they don't know how to explain that to … [Read more...] about How to Explain to Your Boss Why You Should Be Attending Conferences
Search Results for: PPC
Excel & Google Sheets Chart Resources That Will Make Your Life Easier
A lot of the time when someone is asking me charts questions it’s simply a matter of not being able to find the setting option or not knowing if the option exists. I am going to share a few tips and tricks that I have in my toolbox that may help you better display your data using charts or even just save you time. I will cover how each differs between Excel and Google Sheets … [Read more...] about Excel & Google Sheets Chart Resources That Will Make Your Life Easier
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is best practice, however, we recently tested going an extra … [Read more...] about How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
How to Hire the Right Paid Media Professional for Your Business
Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands specific skills and abilities that aren’t often easily reflected in a candidate’s degree. So: how … [Read more...] about How to Hire the Right Paid Media Professional for Your Business
Google Is Getting Rid Of Average Position!
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. Google wants us to shift our focus from average … [Read more...] about Google Is Getting Rid Of Average Position!
Excel Tips for the Time-Crunched Marketer
When you’re working with enormous amounts of data in Excel all day long, you’re constantly thinking of ways you can speed up your work without sacrificing quality. When you’re performing routine reporting and budgeting, or data analysis and data visualization, your time is valuable. Let’s spend less time and gain more results. Who’s with us? In this webinar, … [Read more...] about Excel Tips for the Time-Crunched Marketer
3 Tips for Refining YouTube Placements
While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout of larger responsive Display ads on Google, we now have the ability to add YouTube videos to our Display efforts. … [Read more...] about 3 Tips for Refining YouTube Placements
What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only a small part of your job (for anyone on your team) includes managing your brand's paid advertising, you will get a ton of value … [Read more...] about What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
How are Your Best Practices Holding Up In 2019?
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?” Today I’ll share how my experience and views have changed since I started PPC last … [Read more...] about How are Your Best Practices Holding Up In 2019?
How to Make Your Excel Skills Superhero Worthy
Excel is a crucial tool for any PPC marketer. Between building accounts, analyzing data, and applying macros, Excel saves you valuable time and makes your job just a little bit easier. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that! The first one is to download … [Read more...] about How to Make Your Excel Skills Superhero Worthy
Become an Accredited Amazon Advertiser Today
As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console and what the accreditation test looks like. Article Update: The Learning … [Read more...] about Become an Accredited Amazon Advertiser Today
5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad clicks … [Read more...] about 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization