One of the most useful documents in the “Useful Stuff” folder I keep on my desktop is an Ad Copy Proposal Template. It’s not the sexiest Xcel file you’ve ever seen, but it is simple, efficient, and I make copies of it nearly daily (I write a lot of ad copy). I’m going to walk through why I love this doc and how to build your own. You’ll find that putting the time into building … [Read more...] about How To Build An Ad Copy Proposal Template In Excel
Search Results for: PPC
Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply it to your job? Many coding tutorials are geared towards full-time coding positions or domains that have nothing to do with marketing. This leaves … [Read more...] about Starter Projects for New Coders
The Newest Amazon Sponsored Products Features of 2019
Amazon is continuing to improve their platform as they take more and more of the digital advertising market share. Coming in hot in January, Amazon has released a number of new Sponsored Products features across all Amazon advertising accounts. These new features, which include bidding strategies, placement multipliers, and new targeting options, introduce an additional layer … [Read more...] about The Newest Amazon Sponsored Products Features of 2019
Account Management: One of My Top Takeaways From 2018
To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage our client accounts. Managing them is so much more than … [Read more...] about Account Management: One of My Top Takeaways From 2018
Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to find who to target and … [Read more...] about Curate Your Audience to Get Better Results from Your Digital Campaigns
How to Use Asset Placement Customization in Facebook
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the Instagram Feed and Instagram Stories. Before … [Read more...] about How to Use Asset Placement Customization in Facebook
Exploring RollWorks for ABM and B2B Marketing
A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and budget must be effectively distributed … [Read more...] about Exploring RollWorks for ABM and B2B Marketing
2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* These days, more than ever, news comes fast. There have been multiple instances where I’m reminded of a major news story, and have been surprised to remember that it … [Read more...] about 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Increase Conversions In Facebook And Decrease Cost Per Conversion
One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would raise as well. That doesn't always … [Read more...] about Increase Conversions In Facebook And Decrease Cost Per Conversion
Marketing Events In Facebook
One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal. Typically, we’re launching 2-4 campaigns a week due to the rolling nature of … [Read more...] about Marketing Events In Facebook
Submit ALL Your AI Questions to the Pros Before Monday
Have you submitted your questions yet? On January 10th, 2019 at 1:00pm EST, we'll have Brad Geddes of AdAlysis, Marc Poirier of Acquisio, and Jeff Allen of Hanapin Marketing on a webinar to talk AI and machine learning. But we don't want this to be just another session where you hear people theoretically predict what may or may not happen in the future. What are you … [Read more...] about Submit ALL Your AI Questions to the Pros Before Monday
New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This post is not meant to be your typical “how-to … [Read more...] about New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019