Hero Conf is headed back to London! Even better? The first 45 tickets are 50% off. History tells us that these won't last long, so don't wait to get yours. Directly from attendees feedback, we've confirmed the return of 2018's top-rated speakers, and our plans are coming together to give you another epic year of paid search training. After a year away, we are returning … [Read more...] about ANNOUNCEMENT! Hero Conf London Registration Is Now Open
Search Results for: PPC
3 Reasons to Run Responsive Display Ads + New Features
Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the reach and value of display advertising. If you are late to the party or have been … [Read more...] about 3 Reasons to Run Responsive Display Ads + New Features
Work Smarter, Not Harder, With Bing Ads Scripts
Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate processes … [Read more...] about Work Smarter, Not Harder, With Bing Ads Scripts
How to Explain to Your Boss Why You Should Be Attending Conferences
Nothing replaces a face-to-face interaction. Nothing. Something that we hear often from people wanting to attend Hero Conf, is that they don't know how to justify the costs to their boss or make a convincing argument on why they should be attending a conference. They really want to go, they know it's going to help them in their role, but they don't know how to explain that to … [Read more...] about How to Explain to Your Boss Why You Should Be Attending Conferences
Excel & Google Sheets Chart Resources That Will Make Your Life Easier
A lot of the time when someone is asking me charts questions it’s simply a matter of not being able to find the setting option or not knowing if the option exists. I am going to share a few tips and tricks that I have in my toolbox that may help you better display your data using charts or even just save you time. I will cover how each differs between Excel and Google Sheets … [Read more...] about Excel & Google Sheets Chart Resources That Will Make Your Life Easier
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is best practice, however, we recently tested going an extra … [Read more...] about How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
How to Hire the Right Paid Media Professional for Your Business
Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands specific skills and abilities that aren’t often easily reflected in a candidate’s degree. So: how … [Read more...] about How to Hire the Right Paid Media Professional for Your Business
Google Is Getting Rid Of Average Position!
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. Google wants us to shift our focus from average … [Read more...] about Google Is Getting Rid Of Average Position!
Excel Tips for the Time-Crunched Marketer
When you’re working with enormous amounts of data in Excel all day long, you’re constantly thinking of ways you can speed up your work without sacrificing quality. When you’re performing routine reporting and budgeting, or data analysis and data visualization, your time is valuable. Let’s spend less time and gain more results. Who’s with us? In this webinar, … [Read more...] about Excel Tips for the Time-Crunched Marketer
3 Tips for Refining YouTube Placements
While it is something often forgotten about and neglected for more important things, placements and are an important piece of making sure you’re allocating spend in the best possible way and steering clear of irrelevant or harmful surroundings. With the rollout of larger responsive Display ads on Google, we now have the ability to add YouTube videos to our Display efforts. … [Read more...] about 3 Tips for Refining YouTube Placements
What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only a small part of your job (for anyone on your team) includes managing your brand's paid advertising, you will get a ton of value … [Read more...] about What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
How are Your Best Practices Holding Up In 2019?
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?” Today I’ll share how my experience and views have changed since I started PPC last … [Read more...] about How are Your Best Practices Holding Up In 2019?
