Excel is a crucial tool for any PPC marketer. Between building accounts, analyzing data, and applying macros, Excel saves you valuable time and makes your job just a little bit easier. That's why it's important to continually brush up on your skills and make sure you use Excel to your full advantage. Here's two resources that can help you do that! The first one is to download … [Read more...] about How to Make Your Excel Skills Superhero Worthy
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Become an Accredited Amazon Advertiser Today
As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console and what the accreditation test looks like. Article Update: The Learning … [Read more...] about Become an Accredited Amazon Advertiser Today
5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad clicks … [Read more...] about 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
No computer science skills are needed to build scripts OR great landing pages
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. There's often a misconception in marketing that you need to be super technical or have a programming degree to build scripts. … [Read more...] about No computer science skills are needed to build scripts OR great landing pages
The Best Marketers Make CRO a Top Priority
According to the state of PPC, conversion rate optimization (CRO) has continuously been a top priority since 2013 for agencies and brands year after year. In the 2018 survey, only 1% separated AI and CRO for the most important aspect of the digital marketing industry, with AI coming out on top. You can read the entire State of PPC Report here. You read that correctly … [Read more...] about The Best Marketers Make CRO a Top Priority
New from LinkedIn: 2018 Year In Review
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren't available on other social platforms. In an effort to keep up with the emerging ways in which users interact with content, … [Read more...] about New from LinkedIn: 2018 Year In Review
[Infographic] The Hero Conf Philadelphia Agenda
Hero Conf Philadelphia is about 2 months away and it is jam-packed full of awesome and actionable sessions. For a full-view on what you can expect, here's an easy-to-read infographic with the sessions segmented out by topic. Click here to learn more about Hero Conf … [Read more...] about [Infographic] The Hero Conf Philadelphia Agenda
The Automation & Online Trends Marketing Managers Need to Know Today
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The only thing you can bank on in marketing, and even more so in digital marketing, is that things will change … [Read more...] about The Automation & Online Trends Marketing Managers Need to Know Today
Paid Search Competitor Strategy – A Negative Keyword Twist
Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they are searching for a brand by name the chances of converting on … [Read more...] about Paid Search Competitor Strategy – A Negative Keyword Twist
Measuring the Success of TrueView YouTube Ads
Scenario 1: Rob ran a 15-second TrueView ad for 30 days with the goal of increasing website traffic. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the campaign a success. Scenario 2: Rob ran a 30-second TrueView ad for 30 days with the goal of increasing brand consideration. The campaign yielded 5 conversions, with a 45% view rate. Rob deemed the … [Read more...] about Measuring the Success of TrueView YouTube Ads
60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Ahh, Valentine’s Day. The day of love and relationships. So, how fitting for us to spend that day talking about marketing relationships: the do’s and don’ts of building relationships through audience targeting. Here’s a sneak peek: don’t just talk about yourself, and don’t be a creepy stalker. But in all seriousness, we’re about to hit you with some major tips on using … [Read more...] about 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Gmail Campaigns Case Study: Audience Type Performance
Digital marketers considering or utilizing Gmail campaigns in Google Ads have a good number of audience types to choose from. In an ideal world, one would create multiple audiences and test each audience against each other. However, as many advertisers are well-too-aware, there are frequently instances where ideal circumstances do not exist for true experimentation. Whether … [Read more...] about Gmail Campaigns Case Study: Audience Type Performance