One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would raise as well. That doesn't always … [Read more...] about Increase Conversions In Facebook And Decrease Cost Per Conversion
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Marketing Events In Facebook
One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal. Typically, we’re launching 2-4 campaigns a week due to the rolling nature of … [Read more...] about Marketing Events In Facebook
Submit ALL Your AI Questions to the Pros Before Monday
Have you submitted your questions yet? On January 10th, 2019 at 1:00pm EST, we'll have Brad Geddes of AdAlysis, Marc Poirier of Acquisio, and Jeff Allen of Hanapin Marketing on a webinar to talk AI and machine learning. But we don't want this to be just another session where you hear people theoretically predict what may or may not happen in the future. What are you … [Read more...] about Submit ALL Your AI Questions to the Pros Before Monday
New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Looking for a new PPC strategy? This blog, plus the momentum of the New Year, can help you launch your first YouTube video ad campaign. If you are already a YouTube marketing pro and clicked on this article to enhance your current strategy, I recommend reading through the Campaign Specifics and Audience Targeting sections. This post is not meant to be your typical “how-to … [Read more...] about New Year, New You(Tube): Creating a Robust YouTube Ad Strategy for 2019
Needing a change in your work life?
If you are you looking to change companies next year, the PPC Hero Job Board is the perfect place to start your job search. New, available positions are being posted everyday and there are listings for openings all around the country. If you want to work in digital marketing, than the Job Board is where you should start looking! Go straight to the job board. Here's a brief look … [Read more...] about Needing a change in your work life?
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
Utilizing Site Search Data to Improve Your Awareness Campaigns
If you have site search set up in your Google Analytics, you can get some great data on what your current visitors are looking for when they are on your site. This data can be really valuable for not only helping you expand your reach to new users, but also to figure out what creative to show in front of those users. I want to show you a few ways you can utilize this data … [Read more...] about Utilizing Site Search Data to Improve Your Awareness Campaigns
Are Coupon Sites Stealing Your Holiday Sales?
We’ve all done it, you’re getting ready to finalize your online purchase, you do a quick google search for COUPONS. Who doesn’t like save a few dollars here and there, however, do you know these coupon sites could be costing you advertising money and sales. Some coupon sites could be using your website to create their own organic listing to push users to complete a purchase … [Read more...] about Are Coupon Sites Stealing Your Holiday Sales?
We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement. In this webinar, Hanapin’s … [Read more...] about We’re Giving the Gift of Scripts – Unwrap Their Potential for Google Ads and More
Google’s New Ad Position Metrics: Rethinking Average Position
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. New Metric Definitions Impression (Absolute Top) %: … [Read more...] about Google’s New Ad Position Metrics: Rethinking Average Position
What To Do If Your Black Friday Flopped
While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a less-than-solid client … [Read more...] about What To Do If Your Black Friday Flopped
