Facebook made headlines again last week, albeit not in a way that the tech company would have wanted to. On Thursday, July 23, Facebook posted the largest single day decline in stock price in the history of the US stock market, posting a market capitalization loss of ~$119 billion. This sharp loss was a response to a disappointing quarterly report, which showed that users in … [Read more...] about What Advertisers Can Learn From Facebook’s Rough Quarter
Search Results for: PPC
Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources? It might be time to give programmatic a try. Programmatic is known to be a bit … [Read more...] about It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Tried Everything to Get Qualified Leads? Time to Try Programmatic
It's one thing to have tons of leads in your funnel. It's another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic might just be your secret weapon? Programmatic advertising opens up a whole new door of opportunity when it comes to lead generation. Although it may seem a bit … [Read more...] about Tried Everything to Get Qualified Leads? Time to Try Programmatic
3 Chances to Win A Free Ticket to Hero Conf London
Our ever-popular Golden Ticket Giveaway is returning for Hero Conf London! So how do you win? Find our Golden PPC Hero hidden within the articles on this site and take a screenshot. Post a screenshot of the Golden PPC Hero from that day's contest to Twitter with #HeroConf. Direct message @HeroConf the title of the article where you found the Golden PPC Hero. That's … [Read more...] about 3 Chances to Win A Free Ticket to Hero Conf London
3 Tips to Building Good Lookalike Audiences in Facebook
As advertisers we know Facebook can be great for reaching out to cold audiences, but we also know costs can get high and return low if we don’t get our targets right. One of the very first things one should do when trying to reach cold audiences is to build lookalike audiences and target them before passing budget onto to other target audiences. Lookalikes can often be very … [Read more...] about 3 Tips to Building Good Lookalike Audiences in Facebook
Conventional Ad Testing Is Dead, Long-Live AI Testing
Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics like conversions, conversion rate, and so forth. Now, with the continued … [Read more...] about Conventional Ad Testing Is Dead, Long-Live AI Testing
Only 15 Hero Conf London Passes Left at 30% Off
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora, iProspect & Merkle. But instead of expanding upon our own humble brags, we thought you're better off hearing it from our attendees … [Read more...] about Only 15 Hero Conf London Passes Left at 30% Off
An Introduction to Advertising on Facebook Marketplace
Facebook Marketplace has been a placement option for advertisers since the beginning of the year and it seems to have flown a bit under the radar. Depending on the business, the hyper-local focus of marketplace doesn’t jive with many companies and professional product photos really stand out amongst the grainy, cellphone pictures that are pervasive throughout. The lure of … [Read more...] about An Introduction to Advertising on Facebook Marketplace
Update Bids and Monitor Changes with AdWords Scripts
AdWords scripts are a great tool for managing bid adjustments. In previous articles, such as Automating Bidding with Google Sheets and AdWords Scripts, we’ve covered different ways to change bids and handle uploads. This article will take those ideas and combine them into your own bidding system! We’ll still keep a high-level approach in this article to keep is accessible or … [Read more...] about Update Bids and Monitor Changes with AdWords Scripts
Dynamic Search Ads for Advanced Users
In a previous article Dynamic Search Ads for Beginners, Shannon discussed different reasons you might want to use Dynamic search ads (DSA) and how to set them up in your account. In this post, I am going to discuss some advanced ways to use Dynamic Search Ads in your account. Why Use Dynamic Search Ads (DSA) As previously mentioned, DSA are great for catching additional … [Read more...] about Dynamic Search Ads for Advanced Users
What is 3rd Party Data and How Do You Use it?
Data, Data, Data… We hear it every day. We work with it constantly. It is the core of online advertising. 1st, and 3rd party data sets are both used to varying degrees to help customize unique advertising strategies that deliver highly targeted ads to people with the right message at the right stage of the funnel. We are all relatively familiar what 1st party entails. First … [Read more...] about What is 3rd Party Data and How Do You Use it?