Our all-PPC conference is created specifically for digital marketers and PPC fanatics, new and old. It's a place to gather, to share and collaborate on solutions, and simply have fun while learning about strategy and the latest trends. It’s an event tailor-made for digital marketing professionals like you who want to discuss tactics and actionable ideas to implement … [Read more...] about You came to PPC Hero to learn, so why not go one step further
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Real Life PPC: Marketing Tools that Make Life Easier
The longer you are in the PPC industry, the more complex problems you encounter. The challenge (and fun) comes from finding unique solutions to these problems. Fortunately, for Hanapin dynamic duo Lauren Rosner and Rachael Law, creative solutions are their passion. That’s why they’re sitting down to address their favorite digital marketing problems they’ve had to face, and how … [Read more...] about Real Life PPC: Marketing Tools that Make Life Easier
The Top 25 Most Influential PPC Experts of 2018
The final list is ready. Are you ready? Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. This year, we had over 25,000 votes! BEFORE YOU SCROLL DOWN, READ THIS FIRST! While we love the vast amount of participation we receive for this competition, it came to our attention that not … [Read more...] about The Top 25 Most Influential PPC Experts of 2018
Tips for Managing PPC Campaigns for Franchise Companies
While each PPC account has its own challenges and opportunities, sometimes a client’s business structure or industry presents circumstances that require special consideration. One structure that can be particularly challenging is the franchiser with a large number of brick and mortar locations. In this post, we’ll discuss why this structure can be challenging, and strategies … [Read more...] about Tips for Managing PPC Campaigns for Franchise Companies
Drive Insane Traffic to Your Chatbot with PPC
If you haven’t noticed, chatbots are all the rage. And for good reason! Chatbots can engage your audience and give them the attention they deserve without you having to personally spend all of your time answering chats. But they can be intimidating when it comes to the PPC side of things. How do you draw your user to engage with the chatbot in the first place, and then how can … [Read more...] about Drive Insane Traffic to Your Chatbot with PPC
Reasons to Not Use an Automated PPC Bidding Strategy
AdWords offers many fantastic automated PPC Bidding Strategies for your accounts and campaigns. In a previous article, I discussed When Flexible Bid Strategies Are Right For You. Recently, Krista Hsieh wrote an excellent article about Testing New Bidding Strategies Through AdWords Experiments. In this article, we are going to discuss reasons you might want to avoid using … [Read more...] about Reasons to Not Use an Automated PPC Bidding Strategy
How To Avoid Overlap Between Multiple Similar PPC Accounts
Avoiding keyword and targeting overlap is a difficult process even when working within the constraints of a single account. Success hinges on Search Query Analysis, and issues are likely if any of these 4 Red Flags Of Ineffective PPC Account Structure are present. The process becomes much more complicated when working on a series of related brands or company divisions. If not … [Read more...] about How To Avoid Overlap Between Multiple Similar PPC Accounts
Time to VOTE! 2018 Top 25 Most Influential PPC Experts
This year is flying by, but GUESS WHAT? The time has come to vote! And I'm not talking about politics - I'm talking about voting for the Top 25 Most Influential PPC Experts of 2018. Are there PPC experts that you love following on Twitter? Or that you never miss a chance to watch speak? Who do you look up to? Whose blog posts do you ALWAYS take the time to read, no matter how … [Read more...] about Time to VOTE! 2018 Top 25 Most Influential PPC Experts
4 Ways to Combat PPC Ad Fatigue
Yawn. I love ads. I love pithy, punny, witty, tear-producing ads. Being served an ad at the right moment is magic. Whether it is something I know I need or if it is something I didn’t know I needed, if the ad is speaking my language, I am listening. But show me an ad I don’t want to see… Rage ensues. Ad blockers. As advertisers, we see those words and like a reflex our jaws … [Read more...] about 4 Ways to Combat PPC Ad Fatigue
Time-Saving PPC Excel Shortcuts That Work
Have you been itching for some more time back in your life? Think about all the time you spend in Excel…and imagine that time cut in HALF. Drooling a little? We thought so. We have a whole host of PPC Excel shortcuts to add to your repertoire and give you a few hours back to spend on the things that matter. Like giant projects in your account. And snuggling your dog. In this … [Read more...] about Time-Saving PPC Excel Shortcuts That Work
3 Essential Excel Formulas to Automate PPC Reports
This guest post is brought to you by Jason Pellissier, Paid Media Manager at Nebo. See Jason live at Hero Conf Austin, April 16-18. The daily life of a PPC manager can be summed up with one word: Reports. Day of week reports, hour of day reports, keyword reports, the number seems to always be increasing with less and less time in the day to actually do them. Because time … [Read more...] about 3 Essential Excel Formulas to Automate PPC Reports
The Pros and Cons of PPC Bidding
Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some … [Read more...] about The Pros and Cons of PPC Bidding
