This guest post is brought to you by Jason Pellissier, Paid Media Manager at Nebo. See Jason live at Hero Conf Austin, April 16-18. The daily life of a PPC manager can be summed up with one word: Reports. Day of week reports, hour of day reports, keyword reports, the number seems to always be increasing with less and less time in the day to actually do them. Because time … [Read more...] about 3 Essential Excel Formulas to Automate PPC Reports
Search Results for: PPC
The Pros and Cons of PPC Bidding
Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some … [Read more...] about The Pros and Cons of PPC Bidding
4 Ways to Efficiently Manage Account Downtime in PPC
While every PPC account is different, all accounts have weekly fluctuations in the time required to keep the account on track. We have all experienced this. One week, you are working overtime to launch a major initiative and optimize campaigns, but the next week your account is running flawlessly with little effort leaving you with a ton of downtime. Making effective use of … [Read more...] about 4 Ways to Efficiently Manage Account Downtime in PPC
Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
It is not uncommon in PPC, especially with lead generation accounts, to track multiple types of conversions. Within one account, you can track phone calls, lead form fills, content downloads, newsletter sign-ups etc. And, while you can attribute different values to your lead types to accurately measure performance, how do you strategically integrate optimizations that promote … [Read more...] about Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
5 Things to Make You Better at PPC Marketing
I Love Us I love the PPC community. We are funny, smart, and, for the most part, do our work without much hubris. And one of the greatest things about PPC Hero is this: we are dedicated to making the funny, smart, humble PPC community better. PPCers are very much interested in knowledge-sharing and the old adage “a rising tide lifts all boats”. So in this post, I am going to … [Read more...] about 5 Things to Make You Better at PPC Marketing
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Advancing Your PPC Strategy with Competitive Intelligence
An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition. In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can … [Read more...] about Advancing Your PPC Strategy with Competitive Intelligence
[PPC Hero Summit] And the winners are…….
Yesterday, we held the 2018 PPC Hero Summit - a 3 hour online digital event featuring the writers behind PPC Hero. If you missed it, you can find it on demand here. We held a couple of contests leading up to and during the Summit. The first contest was to see who could pull in the most sign-ups for the Summit via a unique tracking link to win a free pass to Hero Conf Austin. … [Read more...] about [PPC Hero Summit] And the winners are…….
Last Chance to Register for the PPC Hero Summit!
The PPC Hero Summit is NEXT WEDNESDAY 2/28!! The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting to conduct and … [Read more...] about Last Chance to Register for the PPC Hero Summit!
How to Analyze Your Competition & Pivot Your PPC Strategy
ONLY 1 WEEK LEFT UNTIL THE PPC HERO SUMMIT!! If you're just hearing about it, The PPC Hero Summit is a free online event offering top-notch PPC training and valuable discussions on trends and updates. So far, we've talked about what the first few sessions will offer, so today we'll talk about the last 2 sessions that will wrap-up the Summit. A Step Ahead: … [Read more...] about How to Analyze Your Competition & Pivot Your PPC Strategy
Why You Should Rethink Your Bing PPC Strategy
Okay, so we all know that Google continues to have the highest volume of searchers compared to Bing and Yahoo. In the last comScore Search Engine Share release, Google has 63.8% of the search engines share. Bing has 21.3% and Yahoo has 12.4% of the remaining search market share. In 2017, when the next market share report is released we can expect a few shifts, but we do not … [Read more...] about Why You Should Rethink Your Bing PPC Strategy
Reframing The Conversation: The Benefits Of Profit-Based PPC Management
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the … [Read more...] about Reframing The Conversation: The Benefits Of Profit-Based PPC Management
