There are several things to consider when launching an app, however, the game changes when you decide to launch a second app. If you’re a brand that is considering a multi-app marketing strategy take these things in mind. Audience Who is your main audience? How does it differ from your other apps? By now you should know who your primary audience consists of, and have taken your … [Read more...] about Launch Your Multi-App Marketing Strategy
Search Results for: PPC
Time for an Honest Discussion about RSA’s
This Thursday, it's time to hash it out. Responsive Search Ads - what do you think of them? Have you found success with them, or have you been disappointed? We're bringing in the search experts to chat on this one, discuss the impact of the new ad type, and suggest best practices for you to try. Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they … [Read more...] about Time for an Honest Discussion about RSA’s
Remarketing to User Actions Instead of Page Visits
When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app actions and more. But as Google’s technology evolved, so did the … [Read more...] about Remarketing to User Actions Instead of Page Visits
In-Market Audiences: Bing’s Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences. These new in-market audiences are designed to allow advertisers to target users that Bing determines are ready to make a purchase. Bing Ads’ in-market audiences are now available for search campaigns in the U.S. market. What are they? Bing Ads’ in-market audiences … [Read more...] about In-Market Audiences: Bing’s Latest Targeting Feature
Automated Bidding Strategies By The Numbers
When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in the digital marketing sphere are less tangible, there’s a lot we can … [Read more...] about Automated Bidding Strategies By The Numbers
Responsive Search Ads: Why We Love/Hate Them
We all know that responsive search ads (RSAs) are the hot new ad type, but how will they fit into the grand scheme of digital advertising? What is the best course of action to implement them in your existing paid search strategies? We’ve observed some mixed reviews about the new ad type – have you found success with them? We've seen both sides of the coin. There are definitely … [Read more...] about Responsive Search Ads: Why We Love/Hate Them
New Research! The State of Paid Social
The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook's Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing field, social advertising is more complicated these days. While I … [Read more...] about New Research! The State of Paid Social
Shopping Feed Tips to Gain Major Brand Visibility
Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re here to answer all of your questions – … [Read more...] about Shopping Feed Tips to Gain Major Brand Visibility
How to Make Your Shopping Feeds PERFECT
Shopping feed management is a VITAL part of driving your users to conversion. What all does that entail, you ask? Well, it's different for every platform. Isn't that fun? A ton of different tips and best practices for you to learn for each and every platform where you're advertising your product. That's why on Thursday, July 12th, we're going to walk you through the common … [Read more...] about How to Make Your Shopping Feeds PERFECT
Facebook Split Testing 101
source: Product Manager HQ For many digital marketers, when we hear "split testing," we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has the "winning" performance. … [Read more...] about Facebook Split Testing 101
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD. YouTube ads can bring a host of concerns for marketers everywhere. We know it's … [Read more...] about Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Are Coupons and Promotions Worth Your Time?
Who doesn’t love a good sale? You see a commercial, receive a mail-flyer, or an email and it immediately catches your attention when something is said to be “on-sale”. While these methods are still going strong, coupons and promotions in the digital realm are as well. Personally, I am more apt to view and research a product that has any type of sale language than I am a product … [Read more...] about Are Coupons and Promotions Worth Your Time?