Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level. LinkedIn has been whipping out new ad formats and features like carousel ads, video ads and dynamic ads – but how can you use them for optimal return? We’ve got the experts here to show you what’s new, and creative new ways to utilize these features. Join B2Linked’s AJ Wilcox … [Read more...] about The Newest LinkedIn Ad Formats to Captivate Your Audience
Search Results for: PPC
Most Common Mistakes of Automated Bidding
In the past year, I have seen a huge shift in the bidding approach utilized by those around me. Traditionally, most of my fellow co-workers swore by manual bidding methods. I'm not talking about one-off "gut feeling" changes, but complex bid matrixes factoring in seasonality, recent performance, and projected trends. Despite the success of these methods, the frequency in which … [Read more...] about Most Common Mistakes of Automated Bidding
Finding Success Through A Shared Vision
For 6 years now, Hanapin Marketing has been named one of the Best Places to Work in Indiana. In May, Hanapin was proud to claim the #1 spot in the small business category (16 – 74 employees) and just last month was certified as a Great Place to Work® by Fortune. A number of articles have touted the great culture, benefits, and leadership that make Hanapin an unmatched employer … [Read more...] about Finding Success Through A Shared Vision
6 Updates in 2 Weeks!?
Man, it’s been a while. The PPC industry has been a little quiet on the major updates side lately, but just as we predicted…BAM! A ton of updates happened at once, and our experts are here to give you a quick 20 min session about everything you need to know and how these changes will impact your digital marketing campaigns. Hanapin’s Associate Director of Services, … [Read more...] about 6 Updates in 2 Weeks!?
Coding for Marketers – Where to Start
It feels like someone is always telling you to learn to code. That’s crazy talk but coding can open new opportunities. Code helps users optimize their workflows and makes dealing with data more manageable. I often receive questions about where to start or what someone in my role uses. It’s not always clear where to start with coding if you work in a marketing role. This … [Read more...] about Coding for Marketers – Where to Start
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
An Overview On Pinterest Audience Targeting
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering refined … [Read more...] about An Overview On Pinterest Audience Targeting
Set Up Creative Testing in Apple Search Ads
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple Search Ads. You’re probably … [Read more...] about Set Up Creative Testing in Apple Search Ads
4 Reasons I Prefer Facebook Ads over Google Ads
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some industries that have more obscure keywords and when higher results are … [Read more...] about 4 Reasons I Prefer Facebook Ads over Google Ads
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
How to Make Remote Working Successful
For the last 2 and a half years or so, I have had the opportunity to work remotely from the comfort of my own home, while still getting to avail of the luxuries of working full time for a great employer. Over the years, Hanapin has created an amazing RWE (Remote Work Environment) program, that has helped attract the best people in the industry, while maintain strong prospects, … [Read more...] about How to Make Remote Working Successful
Best Practices for LinkedIn Sponsored InMail Campaigns
On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very different from other social media websites and apps like Facebook, Instagram, or Snapchat. People on LinkedIn are professionals browsing content relevant to their careers, and … [Read more...] about Best Practices for LinkedIn Sponsored InMail Campaigns
