A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going to do with budget next year, the hottest trends, what's been important, etc. But this year, we added in something new. As you may (or may not) know, Hanapin Marketing (the … [Read more...] about 5 Things That Matter To Brands When Working with An Agency
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Top Tips for Building Your Digital Marketing Team
Spoiler alert – I’ll be sharing how to hire, train, and retain your team at my Hero Conf London session: Building Your Team Shouldn’t Be a Side Project. Tickets are sold out for this event, but you can grab your pass for our Philadelphia event next April today! Where has all the talent gone?! While hiring is only one part of building your team, hiring the right candidates to … [Read more...] about Top Tips for Building Your Digital Marketing Team
Get To Know Your Customer Better with Detailed Demographics
Facebook has anyways been vaunted for its deep knowledge in what makes you, you. Its ability to parse everything from basic demographic data to one’s interests really set it apart from regular search for a marketer. While we’ve had some basic data available to us on Google Ads, the ability to now layer on detailed demographic lists is a step towards better understanding who the … [Read more...] about Get To Know Your Customer Better with Detailed Demographics
Keeping Up in the Digital World
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, "It Doesn’t Have to Be Crazy at Work," published by the Founder & CEO at Basecamp. I'm curious... How many … [Read more...] about Keeping Up in the Digital World
Survey: Are you still worried your ads will show up in the wrong places?
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes 90 Seconds Click here to take it now and … [Read more...] about Survey: Are you still worried your ads will show up in the wrong places?
10 Tips To Fix Facebook Ads Under Delivery
One of the most frustrating things you can have happen to you on Facebook ads is to experience under-delivery on your ads. You go through the pain of setting up campaigns, ad sets, and ads. Then you give everything a budget, push it live.....and nothing. No spend to little spend with no to little actual ad delivery. So what's next? Lets look at some best practices to help out … [Read more...] about 10 Tips To Fix Facebook Ads Under Delivery
What Constitutes Discrimination for Digital Employment Ads?
In the past, we’ve posted about the complicated intersection of civil rights law and digital marketing. It’s an interesting topic, largely because it’s an area where there is very little settled law. Since the marketing technologies available on platforms like Google Ads and Facebook are relatively new, courts do not have decades of precedent to rely on. This can leave digital … [Read more...] about What Constitutes Discrimination for Digital Employment Ads?
How the Changing Paid Search Landscape Will Impact Marketers
With the rise of AI, voice search, and automation, PPCers everywhere are wondering: how is the paid search landscape changing, and how will it affect me? With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions. To help … [Read more...] about How the Changing Paid Search Landscape Will Impact Marketers
UAC Optimizations in 5 Steps
If you are like most marketers, automation can make you nervous. Universal App Campaigns are one of the simplest campaigns to set up in Google Ads. Simple is a word you like to hear, but how do you know Google will target the right users? How do you maximize performance and ensure you are getting quality conversions? 1) Form a Strategy Forming a strategy is a given for any … [Read more...] about UAC Optimizations in 5 Steps
New Interface, New Syntax: Automating Rules in Google Ads
As every digital advertiser should know by now, AdWords has officially rebranded to Google Ads. Whether you are pro-change or anti-change with Google’s advertising services, there is one certainty - You have to change regardless. That in mind, there have been a ton of updates recently with name changes, new offerings, shuffled offerings, the completely new UI, and the list goes … [Read more...] about New Interface, New Syntax: Automating Rules in Google Ads
You can’t have an outstanding team without an outstanding culture
We talk a lot about PPC on this blog (I mean, duh, PPC Hero :) ), but we don’t talk a lot about our company, Hanapin Marketing, the producers of this blog and the conference series, Hero Conf. Every week, the same people that are running client accounts, solving problems, and strategizing for the future are the same people that write the blogs on here, present on webinars, … [Read more...] about You can’t have an outstanding team without an outstanding culture
Tracking UAC Performance Through Third-Party App Analytics
Since Universal App Campaigns are highly automated, their success relies on using download and in-app behavior data. Below is a general guide to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. This process may vary depending on which app provider is being used and its capability to send information to the Google Ads … [Read more...] about Tracking UAC Performance Through Third-Party App Analytics
