Yesterday I received 142 emails at work. One day...142 emails. Now to be fair, part of those are group emails funneling in, some are auto-replies, and meeting notifications, but the main point is that we are bombarded by email every day. As an email marketer, I enjoy subscribing to lots of things to see how other awesome places are doing email. But eventually, the inbox fills … [Read more...] about Hanapin newsletter: More than meets the eye
Search Results for: PPC
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips you need to use these updates to your advantage. In this webinar, Optmyzr’s Fred Vallaeys and … [Read more...] about The New Interface and Beyond: AdWords Updates 2018
Leveraging Custom Intent Audiences on YouTube
In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit more difficult to drive action with YouTube for a variety of … [Read more...] about Leveraging Custom Intent Audiences on YouTube
Why You Should Test Target ROAS Bidding for Shopping Campaigns
For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t fix it” when the prospect of even a small dip in … [Read more...] about Why You Should Test Target ROAS Bidding for Shopping Campaigns
10 New Ways to Optimize Paid Search with Call Intelligence
Improving your paid search results is an ongoing challenge - CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When … [Read more...] about 10 New Ways to Optimize Paid Search with Call Intelligence
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are available immediately. Google is expanding affiliate location extensions, … [Read more...] about Google Adds New Tools to Highlight Physical Store Locations
9 Tips To Reduce Cost-Per-Lead
Here at Hanapin, all of my clients are focused on lead-gen, so you can probably guess that cost-per-lead (CPL) is a primary metric I focus on and goal-set for, if not the KPI for the account. If you also manage accounts that rely on generating quality leads for a low CPL, this post is especially for you! I’d like to offer some quick tips for reducing CPL, as well as offer some … [Read more...] about 9 Tips To Reduce Cost-Per-Lead
Spend Smarter: Identifying Account Opportunities
Budgeting can be a tricky thing. Oftentimes we run into one of the following situations: Performance has been steady, but we’re limited in what we can spend. Wow we want to grow the account. The client comes to us asking if we could spend more, if so, how much more? What will the outcome be? The client comes to us saying that they have additional $X to spend, but their … [Read more...] about Spend Smarter: Identifying Account Opportunities
Up and Running with AdWords Add-on for Google Sheets
We can all agree that having data is good. Having data stuck behind an interface is not good. Data in the interface isn’t easy to manipulate. This makes more difficult to analyze and incorporate your data into a tool or template. Thankfully a new add-in has come along to save the day and directly export data from AdWords into Google Sheets. Of course you could have pulled this … [Read more...] about Up and Running with AdWords Add-on for Google Sheets
Easy Steps to Complete a Competitor Analysis
Always wish you could have one eye on the competition? Don’t we all. We all want to always stay one step ahead of the competition, and that’s where we want to share our expertise with you. By utilizing auction insights, you can better identify what you want to target and use the data to decide what your audience is doing and how you can be the best of the best. In this … [Read more...] about Easy Steps to Complete a Competitor Analysis
GMC Import Tool Now Available for Bing Shopping Campaigns
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. The Google Merchant Center (GMC) Import tool will help you: Save time by reducing the need to maintain two separate feeds for Bing Ads and Google AdWords. Import product offers more easily from GMC to Bing Merchant Center (BMC). Keep product offers fresher … [Read more...] about GMC Import Tool Now Available for Bing Shopping Campaigns