How to Use Facebook's Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don't know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for determining the best combinations of all of your creative assets. In … [Read more...] about Facebook Dynamic Creative Tool: A Breakdown and How-To Guide
Search Results for: PPC
Life After A/B Ad Testing: A Retrospective
Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say "for the most part" as I to this day onboard clients with the unsupported "Optimize for Conversions" selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, "This is changing!". We said, … [Read more...] about Life After A/B Ad Testing: A Retrospective
The Lowdown on Display Select Keywords
When you think of keyword research or keyword optimizations, your mind automatically thinks about Paid Search. An underutilized way to use keywords is also to include keywords in your Display campaigns. This is called Display Select Keywords and they are an efficient way to expand targeting options on the Google Display Network (GDN) based on search intent and likely hood to … [Read more...] about The Lowdown on Display Select Keywords
Return on Ad Spend, An Unsung Metric
Return on ad spend (ROAS) is one of the easiest revenue-based metrics to measure. It is simply the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel. Here’s the formula: (Revenue/Spend) = Return on Ad Spend Pretty simple, but here’s an example for further clarification: If I spent $10,000 on paid search in October … [Read more...] about Return on Ad Spend, An Unsung Metric
Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won't find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach you the more technical side of actually navigating the interface, for those of us … [Read more...] about Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The Impact of Facebook and How to Prove It
You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on Facebook, it’s even harder. But you can’t argue the size of Facebook. What’s a digital marketer to do? In … [Read more...] about The Impact of Facebook and How to Prove It
A Buyer Persona Based Approach to Mapping Your Customer Journey
Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives. Buyer personas … [Read more...] about A Buyer Persona Based Approach to Mapping Your Customer Journey
The Rise of The No-Click Search Results
We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining due to more competition and direct … [Read more...] about The Rise of The No-Click Search Results
Becoming Allies With The Sales Team: A Lead Gen Solution
For myself, and likely for many other marketers out there, when we advertise on behalf of our clients, we’re often in contact with someone from their marketing team. They relay the goals, approve strategy and ad content, and provide data, or in many cases anecdotes, on the lead quality coming in from Paid Search or Paid Social, which is relayed to them from their Sales … [Read more...] about Becoming Allies With The Sales Team: A Lead Gen Solution
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
How to Drive Calls that Actually Convert
Did you know that call tracking can provide you with incredibly rich data to help you better visualize and understand your users' journey to conversion...and help you more successfully cater to their needs? We know it can be hard to prove the value of the tool. Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey … [Read more...] about How to Drive Calls that Actually Convert
New Facebook Analytics Updates from F8
Facebook recently, during its F8 Conference, introduced a few new additions to its Facebook Analytics product that can prove helpful in understanding how people interact across your website, Facebook Page, app, and more. What is Facebook Analytics you might ask? It’s an omni-channel analytics tool provided to advertisers inside the Facebook advertising platform. It takes … [Read more...] about New Facebook Analytics Updates from F8