When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to allocate between social, search and Amazon, and try to predict the unexpected events that … [Read more...] about The 2019 Budget Season Doesn’t Have to Be a Nightmare
Search Results for: PPC
How to Build an In-Platform Facebook Ads Funnel
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a funnel, a topic … [Read more...] about How to Build an In-Platform Facebook Ads Funnel
How We Gained $21,000 More in Revenue by Changing One Color
Do you cringe when someone says, “button color?” Do you automatically shut down when a test is recommended to you that seems like just a minor change? Today I want to encourage you to shift your mindset. What may seem like a “minor” change to you may bring $21,000 more in revenue to your company. Now it doesn’t seem so “minor,” does it? You may hesitate testing something as … [Read more...] about How We Gained $21,000 More in Revenue by Changing One Color
Bing’s New(ish) Automated Bidding Strategies
It seems to have flown a bit under the radar but Bing is slowly rolling out many of the fancy new automated bidding strategies that Google has been pushing as of recent. Bing seems to be an afterthought but lately, I’ve been seeing some good success in the channel once things are tweaked. While Bing & Google are Search at the end of the day, they have their differences and … [Read more...] about Bing’s New(ish) Automated Bidding Strategies
Google Quality Score – Should You Optimize for This Metric?
Quality Score Has been a part of Google Ads since 2005 and over the last few years, Google has released more information about what elements of your account is used to calculate your score from 1-10, with 10 being the best score. While it is important to know what your Quality Score is, it is more crucial to know if optimizing your account to improve quality score will benefit … [Read more...] about Google Quality Score – Should You Optimize for This Metric?
I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time to meet your campaign goals. Pretty … [Read more...] about I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
How To Use The Bing Overview Tab To Optimize Your Account
Staying on top of your account and campaign performance is vital to meeting your advertising goals. How do you find big takeaways in your account that you bring to your client and reporting each week? Recently Bing Ads has made enhancements to inline download and the Overview tab, that have now rolled out globally. Researching and receiving this information just got a little … [Read more...] about How To Use The Bing Overview Tab To Optimize Your Account
15 Things Facebook Ads Should Do Better
Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. Update: Since writing this article, Facebook has made some updates to their platform around the … [Read more...] about 15 Things Facebook Ads Should Do Better
Save Your Account From the Upside Down
Wait a minute…does that say “Upside Down?” Does that mean…. YES! That means our second episode of Real Life PPC is, in fact, Stranger Things themed. Get ready to fight the demogorgons of PPC with some seriously fantastic marketing tools. Trust us, they’re much better than wrist rockets. Even if you haven’t seen Stranger Things, you’ll still love this entertaining webinar and … [Read more...] about Save Your Account From the Upside Down
More Breaking News: Amazon Rebrand + Exact Match Update
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the meaning and intent of the query matching the keyword … [Read more...] about More Breaking News: Amazon Rebrand + Exact Match Update
How to Lower Your Cost Per View for LinkedIn Video Ads
We've put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which are exactly what I want to share … [Read more...] about How to Lower Your Cost Per View for LinkedIn Video Ads
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
