AdWords introduced their new site-wide tagging back in October 2017. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer be a need to use separate AdWords and … [Read more...] about AdWords Global Site Tag Implementation Guide
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How to Utilize Different Match Types in Paid Search
With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report (SQR) example and why you might want to incorporate this type of … [Read more...] about How to Utilize Different Match Types in Paid Search
What it Means to Provide Value as a Digital Marketer
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the cliché part where I include a Merriam-Webster definition of “value” Source It’s a … [Read more...] about What it Means to Provide Value as a Digital Marketer
Drive Prospects Down the Funnel with Chatbots
Chatbots are all the rage, but are you using yours to its full potential? Having a chatbot on your site allows for quick communication, improved customer service, and can push users to specific landing pages. Are you getting everything out of your chatbot that you could be? Or, are you skeptical of chatbots? Wondering how successful they actually could be? Are they worth the … [Read more...] about Drive Prospects Down the Funnel with Chatbots
Conversion Rate Optimization (CRO): Why You Need It
It’s a question that sometimes gets asked, and I would love to talk about three common types of pushback we frequently encounter to explain its importance. In short, it’s safe to say that every account needs CRO somewhere in the master plan. But First, the Driving Forces of My Perspective First, I’ll give a quick recap of our program to provide context for my perspective. At a … [Read more...] about Conversion Rate Optimization (CRO): Why You Need It
Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you're multitasking and just want to listen, check out the podcast! Once upon a time, mobile app exclusions were as easy as blocking adsenseformobileapps.com. That feature is … [Read more...] about Tools to Help You Survive the GDN Mobile App Changes
The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various new ad formats and ad reports (or the quiet closing down of formats you may have found useful in the past, with the launch of Google Ad's new UI.) Quarter 2-3 of 2018 has felt, to me, like an avalanche of such changes rolling down the hill. … [Read more...] about The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
Why You Need To Be Layering & Testing Search Audiences
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
All The Bing Ads Tracking Updates You Need To Know In One Place
One of the most important aspects of managing an account is making sure tracking is implemented and set up correctly. The data that conversion tracking and final URLs bring in, is a crucial part of the steps you take to further optimize your paid search efforts. Let’s go through two important tracking changes and updates happening in Bing Ads. First, starting October 31st, … [Read more...] about All The Bing Ads Tracking Updates You Need To Know In One Place
LinkedIn Ads: How Videos are Performing
If you haven’t noticed, LinkedIn has been rolling out new ad formats and platform features at a rapid pace over the last year. Back in March, LinkedIn announced video ads for all advertisers. In June LinkedIn took a page out of Facebook’s playbook with the launch of the carousel ad format. More recently LinkedIn has rolled out updates to the campaign manager that make it … [Read more...] about LinkedIn Ads: How Videos are Performing
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These updates are part of Amazon's continued push to make advertising on Amazon easier for agencies and in-house managers. The updates include tools now available for both vendors and sellers, as well as updates exclusive to both … [Read more...] about Amazon Updates Seller Central & AMS Campaign Manager Features
Is AI the Secret to Google Ads Success?
We all know that Google Ads is like one big boxing match. Everyone is battling it out for conversions across all platforms, trying to keep their heads on straight as they juggle restrictions and challenges across the board. If only there was a better way... AI might be the solution to all of your problems - the bridge between platforms that will make your PPC life … [Read more...] about Is AI the Secret to Google Ads Success?
