As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
Search Results for: PPC
5 Facebook Ad Settings to Audit In Your Account
Campaign Objective When setting up campaigns, its a good idea to know what the purpose of your marketing is going to be on Facebook. Luckily, Facebook allows us to choose from several different marketing objectives when setting up new campaigns. While you should be strategically picking the right objective right off the bat, it's a good idea to go back and double check any live … [Read more...] about 5 Facebook Ad Settings to Audit In Your Account
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not utilizing this report, you are missing out on a … [Read more...] about Analyzing the AdWords Distance Report
How to Master Attribution for Easy Budget Planning
Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on … [Read more...] about How to Master Attribution for Easy Budget Planning
Competitive Device Trends: An In-Depth Analysis
Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds - device analysis and auction insights competitor data. In this post we’ll walk through what … [Read more...] about Competitive Device Trends: An In-Depth Analysis
AdWords Interface Updating By End of 2018
As I write this, Sarah McLachlan’s “I Will Remember You” is quietly playing in the background, as Google just announced big “Changes” coming our way. By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience. This is the end of an era and I say “Bring on the Wonder”. For the few who may not have noticed the ‘Try the Faster AdWords’ button in … [Read more...] about AdWords Interface Updating By End of 2018
[Re]Evaluating & [Re]Structuring
In an account I work in, we decided to test restructuring their campaigns on three different locations. All of their campaigns are location based so performance vastly different from one to another. We tested two location campaigns that were consistently struggling to meet lead goal against one location campaign that was easily meeting lead goal on a regular basis. What we did … [Read more...] about [Re]Evaluating & [Re]Structuring
From Facebook to Quora: 8 Ad Updates You Need Today
You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and how you can address them successfully. In this webinar, Hanapin’s Account … [Read more...] about From Facebook to Quora: 8 Ad Updates You Need Today
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
Call Tracking Explained: Attributing Offline Sales to Online Marketing
Already tracking calls? What do you do when Google Call Conversion just isn’t enough? Who should use call tracking? Many PPC managers and marketers have heard of call tracking. But do you know enough about the role it plays in the entire marketing landscape? Call tracking is a tool for both in-house marketers and marketing agencies. From digital strategists, to PPC Managers and … [Read more...] about Call Tracking Explained: Attributing Offline Sales to Online Marketing
Google Ads Remarketing for Complex Multi-Brand Businesses
Manager Level Remarketing Intro Before understanding manager level remarketing you must know what a manager account is. This is simple, it is a Google Ads account that holds multiple individual AdWords accounts. A manager account is used by large complex companies with multiple brands. This allows each brand to run separately in an individual account, but then combine data in … [Read more...] about Google Ads Remarketing for Complex Multi-Brand Businesses
Pros and Cons of Top Social Media Advertising Platforms
Whether you're a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it's important to be aware of the benefits and downsides to each of the major social media channels available today. While return on ad spend is generally high for social, your business … [Read more...] about Pros and Cons of Top Social Media Advertising Platforms