The Hero Conf London Golden Ticket Giveaway has officially taken flight. Our golden gliding gallant found refuge in the depths of your favorite PPC blog, and your mission is to find him. Here's what to do: Find our Golden PPC Hero within the content on the site and take a screenshot. Post a screenshot of the Golden Hero from that day’s contest to Twitter with … [Read more...] about Join the hunt: your first Golden Hero is now hidden!
Search Results for: PPC
4 Facebook Ad Time Saving Tools
Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That's why you need to take advantage of every time saving tool and feature you can. Facebook has really grown and allowed users to automate and mass edit their campaigns in recent months. Utilizing these four features in Facebook will … [Read more...] about 4 Facebook Ad Time Saving Tools
Amazon Advertising: How to Conquer This New Frontier
Amazon accounted for 43% of all U.S. e-commerce sales in 2016 and it is predicted to account for 50% or more of the market by 2021. Just the marketing platform alone accounts for $3 billion of North America’s advertising market, and is expected to hold $20 billion of the global market by 2020. It shouldn’t be a question of “why Amazon”, but a question of when. Now is the time … [Read more...] about Amazon Advertising: How to Conquer This New Frontier
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each location to include the shipping time. Or, if our inventory always … [Read more...] about How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
What Advertisers Can Learn From Facebook’s Rough Quarter
Facebook made headlines again last week, albeit not in a way that the tech company would have wanted to. On Thursday, July 23, Facebook posted the largest single day decline in stock price in the history of the US stock market, posting a market capitalization loss of ~$119 billion. This sharp loss was a response to a disappointing quarterly report, which showed that users in … [Read more...] about What Advertisers Can Learn From Facebook’s Rough Quarter
Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
When you look at your funnel, what do you see? It might be brimming over the edge with prospects, but do they engage with your brand? What strategies are you using to nurture those leads and help them become a qualified lead and ultimately a customer? Have you exhausted all your resources? It might be time to give programmatic a try. Programmatic is known to be a bit … [Read more...] about It’s Not Game Over: How Programmatic Can Nurture Lead Gen Wins
Tried Everything to Get Qualified Leads? Time to Try Programmatic
It's one thing to have tons of leads in your funnel. It's another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic might just be your secret weapon? Programmatic advertising opens up a whole new door of opportunity when it comes to lead generation. Although it may seem a bit … [Read more...] about Tried Everything to Get Qualified Leads? Time to Try Programmatic
3 Chances to Win A Free Ticket to Hero Conf London
Our ever-popular Golden Ticket Giveaway is returning for Hero Conf London! So how do you win? Find our Golden PPC Hero hidden within the articles on this site and take a screenshot. Post a screenshot of the Golden PPC Hero from that day's contest to Twitter with #HeroConf. Direct message @HeroConf the title of the article where you found the Golden PPC Hero. That's … [Read more...] about 3 Chances to Win A Free Ticket to Hero Conf London
3 Tips to Building Good Lookalike Audiences in Facebook
As advertisers we know Facebook can be great for reaching out to cold audiences, but we also know costs can get high and return low if we don’t get our targets right. One of the very first things one should do when trying to reach cold audiences is to build lookalike audiences and target them before passing budget onto to other target audiences. Lookalikes can often be very … [Read more...] about 3 Tips to Building Good Lookalike Audiences in Facebook
Conventional Ad Testing Is Dead, Long-Live AI Testing
Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics like conversions, conversion rate, and so forth. Now, with the continued … [Read more...] about Conventional Ad Testing Is Dead, Long-Live AI Testing
Only 15 Hero Conf London Passes Left at 30% Off
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora, iProspect & Merkle. But instead of expanding upon our own humble brags, we thought you're better off hearing it from our attendees … [Read more...] about Only 15 Hero Conf London Passes Left at 30% Off
