Shopping feed management is a VITAL part of driving your users to conversion. What all does that entail, you ask? Well, it's different for every platform. Isn't that fun? A ton of different tips and best practices for you to learn for each and every platform where you're advertising your product. That's why on Thursday, July 12th, we're going to walk you through the common … [Read more...] about How to Make Your Shopping Feeds PERFECT
Search Results for: PPC
Facebook Split Testing 101
source: Product Manager HQ For many digital marketers, when we hear "split testing," we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has the "winning" performance. … [Read more...] about Facebook Split Testing 101
Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
What’s the first thing that pops into your mind when you think of YouTube ads? Does your heart rate shoot up a little? Palms sweaty, knees weak, …Mom’s spaghetti? Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD. YouTube ads can bring a host of concerns for marketers everywhere. We know it's … [Read more...] about Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads
Are Coupons and Promotions Worth Your Time?
Who doesn’t love a good sale? You see a commercial, receive a mail-flyer, or an email and it immediately catches your attention when something is said to be “on-sale”. While these methods are still going strong, coupons and promotions in the digital realm are as well. Personally, I am more apt to view and research a product that has any type of sale language than I am a product … [Read more...] about Are Coupons and Promotions Worth Your Time?
Hanapin newsletter: More than meets the eye
Yesterday I received 142 emails at work. One day...142 emails. Now to be fair, part of those are group emails funneling in, some are auto-replies, and meeting notifications, but the main point is that we are bombarded by email every day. As an email marketer, I enjoy subscribing to lots of things to see how other awesome places are doing email. But eventually, the inbox fills … [Read more...] about Hanapin newsletter: More than meets the eye
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google's official announcement of the consolidated networks points out, is multi-fold: ...marketers have more opportunities to reach consumers across channels, screens and formats. Advertising … [Read more...] about AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
The New Interface and Beyond: AdWords Updates 2018
It’s that time again – time to update you on the new features and tools in AdWords to take your digital marketing experience to the next level. From enhancing functionality on YouTube traffic to the machine taking over, all you’ll need to do is watch this webinar to have the pro tips you need to use these updates to your advantage. In this webinar, Optmyzr’s Fred Vallaeys and … [Read more...] about The New Interface and Beyond: AdWords Updates 2018
Leveraging Custom Intent Audiences on YouTube
In the middle of March, Google announced they would be extending custom intent audiences to YouTube and also launched TrueView ads with more prominent calls to action. This is a potential big win for anyone currently advertising or thinking of advertising on YouTube. In my experience, it has always been a bit more difficult to drive action with YouTube for a variety of … [Read more...] about Leveraging Custom Intent Audiences on YouTube
Why You Should Test Target ROAS Bidding for Shopping Campaigns
For many Ecommerce businesses, AdWords shopping campaigns can make up a large share of PPC traffic, and often a significant proportion of overall revenue. The importance of these campaigns can sometimes provoke paralysis on the part of digital marketing managers; it’s easy to adopt the attitude of “if it’s not broke, don’t fix it” when the prospect of even a small dip in … [Read more...] about Why You Should Test Target ROAS Bidding for Shopping Campaigns
10 New Ways to Optimize Paid Search with Call Intelligence
Improving your paid search results is an ongoing challenge - CPCs are constantly rising, and finding new areas for optimization can be increasingly difficult. A critical, but often overlooked part of an SEM strategy is focusing on call conversions. Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When … [Read more...] about 10 New Ways to Optimize Paid Search with Call Intelligence
Google Adds New Tools to Highlight Physical Store Locations
Buying in-store is still a big deal for shoppers, and Google has announced a few cool new tools to let physical retailers target those shoppers heading to the stores. These initiatives are coming on the heels of research reporting nearly 80% of shoppers are willing to buy in-store when the items are available immediately. Google is expanding affiliate location extensions, … [Read more...] about Google Adds New Tools to Highlight Physical Store Locations
9 Tips To Reduce Cost-Per-Lead
Here at Hanapin, all of my clients are focused on lead-gen, so you can probably guess that cost-per-lead (CPL) is a primary metric I focus on and goal-set for, if not the KPI for the account. If you also manage accounts that rely on generating quality leads for a low CPL, this post is especially for you! I’d like to offer some quick tips for reducing CPL, as well as offer some … [Read more...] about 9 Tips To Reduce Cost-Per-Lead
