Facebook Lookalike Audiences have become an essential part of jump-starting, re-starting, and expanding any Facebook campaign. In this post, you will learn the why behind lookalike audiences: Why are they needed? Why do I need to use this black box of targeting? You will also learn how they can help your Facebook marketing efforts: How do you select your Custom Audience … [Read more...] about Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Search Results for: PPC
Guide to Facebook Ad Types
Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create. It’s simply using an eye-catching image and giving the rest of the ad some ad copy. Be sure not to use too much … [Read more...] about Guide to Facebook Ad Types
Common Problems (and Solutions) With URL Tagging and Tracking
For a more up-to-date article on this topic visit: https://www.www.ppchero.com/what-the-gclid/ In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to … [Read more...] about Common Problems (and Solutions) With URL Tagging and Tracking
Prepare Yourself for the Future of Audience Based Advertising
Brad will be featured at Hero Conf Austin for his April 16 keynote presentation, "Personalized Marketing in an Audience Centric World". Register to see him live! Imagine you’re sitting in your house or apartment relaxing after a hard day at work. You look around and the place is a mess. You don’t have the energy to clean it; so you do what everyone else does - you pick up your … [Read more...] about Prepare Yourself for the Future of Audience Based Advertising
Display Advertising for Lead Generation: One Approach
“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
Revisiting Quora: An Unexpected Success!
A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in … [Read more...] about Revisiting Quora: An Unexpected Success!
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
Marketing Optimization Week – Feb. 20-23!
You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, you know why. Competition is fiercer. Audiences are savvier. Between pay to play, machine learning, automation, … [Read more...] about Marketing Optimization Week – Feb. 20-23!
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
Why Marketers Are Switching to Google Sheets
More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as that on Excel. In this webinar, Hanapin’s … [Read more...] about Why Marketers Are Switching to Google Sheets
Testing New Bidding Strategies Through AdWords Experiments
If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features. While there are many ways to utilize AdWords … [Read more...] about Testing New Bidding Strategies Through AdWords Experiments