We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the … [Read more...] about Our Secret Weapon: Supermetrics + Google Sheets
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Let’s Talk Attribution
It’s safe to say we were all heartbroken when Peter O’Neill couldn’t make it to Hero Conf London 2017. But although his presence was missed, you can still hear his awesome content! Join us to hear Peter’s attribution presentation on Feb. 7th – webinar style! All attribution models are wrong, but some are useful. Except for Data Driven Attribution models of course which just … [Read more...] about Let’s Talk Attribution
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
Do you love nerding out on PPC and would jump at the chance to attend Hero Conf this year for free? Pss..Answering yes or even "maybe" means there's a cool contest for you. Yay! You may or may not have heard by now that we're holding a PPC Hero Summit on February 28th from 11am - 2pm. It's going to be an awesome event with 6 actionable PPC sessions, specialized PPC experts, … [Read more...] about Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
New and Improved Bing Ads Audience Targeting Reports
Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let you … [Read more...] about New and Improved Bing Ads Audience Targeting Reports
Breaking CRO Best Practices: You Can Do It!
In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it comes to optimizing the post-click experience CRO can become a … [Read more...] about Breaking CRO Best Practices: You Can Do It!
Two Actionable Keynotes from the Best in the Industry
We've Added 15 Early Bird Tickets - Act Now! Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and we deliver. We're excited to bring you two legends of the PPC world, Brad Geddes and Frederick Vallaeys, at Hero Conf … [Read more...] about Two Actionable Keynotes from the Best in the Industry
New Features In Bing Ads To Get Excited About
Last week, I presented a Bing updates webinar in partnership with Purna Virji, Senior Manager of Global Engagement at Microsoft. There were so many new features to be excited about that I had to share with our entire PPC Hero community as well. Here’s what we talked about: New Automated Bidding Strategies In addition to eCPC bidding, Bing has added a few more options to their … [Read more...] about New Features In Bing Ads To Get Excited About
Confidence in the Workplace: Stand Out. Be Heard. Have Impact.
Getting people’s attention and getting them to take action is increasingly hard – especially online. The quantity of social media and other messaging makes us all at least unwilling, if not unable, to focus. So why does some marketing resonate and motivate better? In this new webinar, Chief Confidence Officer from the American Confidence Institute, Alyssa Dver, discusses how … [Read more...] about Confidence in the Workplace: Stand Out. Be Heard. Have Impact.
Best Alternatives to Google AdWords
Google AdWords has always taken the cake when it comes to PPC for the last 15 years. But even though everyone is doing it, what if I told you that you should think outside of the AdWords box? You could find yourself in a whole new world of advertising success by trying out these alternatives. In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out … [Read more...] about Best Alternatives to Google AdWords
New Yahoo Gemini Power Editor Features And More
Back in October, the new Yahoo Gemini Power editor beta was released and I could not have been more excited. Yahoo finally released an editor that allows for bulk uploads and easier control over all Yahoo Gemini campaigns. This post is going to walk you through the features of the new power editor and how it can save you valuable time that could be better spent sending gifs and … [Read more...] about New Yahoo Gemini Power Editor Features And More
Facebook Ad Placement Best Practices
We’ve all seen the Facebook Detailed Placements update made last year, but do you really understand how each placement works and how it can help improve the performance of your campaigns? Depending on your campaign objective, you have the option to select between many placements. It’s recommended to opt into as many placements as possible to help Facebook’s algorithm … [Read more...] about Facebook Ad Placement Best Practices
Our Final Austin Golden Ticket Winner is…
...Jess Bader (@Jessica1Rae). You're headed to Austin, on us! Thank you to everyone who participated in the Hero Conf Austin Golden Ticket Giveaway. We hope you not only had a little bit of fun, but also stumbled upon some great content here on PPC Hero. For anyone who participated, you've got a special thank you in your Twitter DMs. Hero Conf Austin … [Read more...] about Our Final Austin Golden Ticket Winner is…