…Emily Pollock (@emilypollock). Congratulations Emily! Your ticket to Hero Conf Austin is on us. We had a fantastic response to our search for Hero #2. And you’ve got one final opportunity to win a free ticket, Hero #3 is already flying somewhere in the content on PPC Hero. Nows the time, go find our final hidden, golden PPC Hero now (for a recap of the contest rules, please … [Read more...] about Austin Golden Ticket #2 Belongs to…
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The Winner of Austin Golden Ticket # 1 is…
…Casey Nielsen (@Nielsen1Casey). Congratulations Casey! Your ticket to Hero Conf Austin is on us. We appreciate all the folks who found Hero #1. The good news, our second hero is already flying on PPC Hero. That means another chance for a free ticket is now available, if you can find our hidden, golden PPC Hero #2. For a recap of the rules and notes on how to win, … [Read more...] about The Winner of Austin Golden Ticket # 1 is…
4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
Paid Search and Shopping campaigns in Google AdWords are sometimes looked at as separate entities and in other circumstances users don't even realize the difference in targeting tactics between the two. They do run quite a bit differently on the same network, which can cause confusion. Sometimes, as online advertisers, we get questions such as, “which keywords are we targeting … [Read more...] about 4 Ways to Connect Your Paid Search & Shopping Campaign Efforts
An Argument for Automatic Placements on Google Display
Don't Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save … [Read more...] about An Argument for Automatic Placements on Google Display
Unlock New Functionality And Save Time With Supermetrics Queries
Loyal PPC Hero readers know that we’re big fans of the automation software Supermetrics. The product’s Google Sheets add-on is a powerful tool for PPC marketers to accomplish a wide-variety of tasks; from creating reports to automating bids and budgets, the tool allows digital marketers to work more efficiently and save a ton of time. If you use the tool, you know that there’s … [Read more...] about Unlock New Functionality And Save Time With Supermetrics Queries
NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
Our first Hero is now hidden! That's right, your chance to win one of three FREE tickets to Hero Conf Austin, our annual all-PPC conference, begins today! As an avid reader of PPC Hero and friend of Hanapin Marketing, we’d like to say thanks by offering up the chance to win your way to Hero Conf Austin, April 16-18, on us! We have 3 golden tickets for Hero Conf Austin and … [Read more...] about NOW! The Golden Ticket Contest Returns Today for Hero Conf Austin!
You Asked, Bing Listened: Most Wanted Updates for 2018
New year, new you…new updates! With 2018 finally here, Bing is rolling out some awesome new features that you’ll need in your marketing strategy. We’re going to release the most wanted Bing pilots that are coming out based on YOUR requests, the scoop on what Bing is working on for the future, and the coolest new tools that are going to be at your fingertips. In this webinar, … [Read more...] about You Asked, Bing Listened: Most Wanted Updates for 2018
AdWords Cross-Account Conversions: Look Out For These 5 Things
Cross-account conversion tracking is not a new feature of AdWords, a matter of fact, it has been around since 2013. However, you may need a reminder that this exists, a refresher on specifics, or maybe you’re just new to the PPC game. What Is It and Why It’s Useful Firstly, cross-account conversion tracking requires an MCC. An MCC also called a manager account, is an AdWords … [Read more...] about AdWords Cross-Account Conversions: Look Out For These 5 Things
How to Create Memorable Data Visualizations
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for … [Read more...] about How to Create Memorable Data Visualizations
Launching Facebook Event Ad Campaigns
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. The goal of this blog post is to show you how to build a Facebook Events campaign … [Read more...] about Launching Facebook Event Ad Campaigns
New Sessions. New Networking. An All New Experience.
When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our best event yet, April 16-18 at the Hilton Austin. Hero Conf Austin is the premier all-PPC event, designed for the … [Read more...] about New Sessions. New Networking. An All New Experience.
Why Digital Marketing: Traditions Aren’t Always the Best
Down the straight and narrow. Right? Right. Not right. Think outside the box. Too outside the box? Yes. No. I don’t know. Tasks vs. Strategy The business world is all about balancing task-driving and strategy-driving. Marketing is no exception. Tasks and strategies go hand in hand, but it’s important to have every task point toward an overarching strategy or a strategic goal. … [Read more...] about Why Digital Marketing: Traditions Aren’t Always the Best