Automation continues to be a major conversation in nearly every industry. Digital marketing seems to be at the very forefront of this trend. Account managers have increasingly adopted machine learning based strategies for bidding, targeting, and creative delivery. While the adoption rate continues to increase, some platforms are starting to remove the manual option altogether. … [Read more...] about Setting Up and Analyzing Universal App Campaigns
Search Results for: PPC
How To Audit a Low Performing AdWords Account
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how you keep plugging away when your … [Read more...] about How To Audit a Low Performing AdWords Account
Our Hero Conf Austin Schedule is Now Live!
It wasn't easy. After wading through hundreds of speaking pitches, and completing our thorough review process (more on that in a minute), we're excited and proud to roll-out what we think is our best Hero Conf agenda yet! Jam-packed with brand-new, and truly innovative PPC content, we can't wait to share the best and latest our experts have to offer. Check out the … [Read more...] about Our Hero Conf Austin Schedule is Now Live!
Trends and Predictions for Online Advertising in 2018
As we run full speed into 2018, we’re hearing all sorts of questions about what online advertising is going to look like in the coming year. 2017 has been chock full of updates in the industry, changing platforms, and interesting trends, and it’s time to look to the future. In this new webinar panel, Larry Kim, Rand Fishkin and Cassie Oumedian will discuss where they see the … [Read more...] about Trends and Predictions for Online Advertising in 2018
Automating Bidding with Google Sheets and AdWords Scripts
Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly … [Read more...] about Automating Bidding with Google Sheets and AdWords Scripts
Beginner’s Guide to Snapchat Ads for Apps
So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s best to think about who you intend to target and segment those audiences into categories. Snapchat has … [Read more...] about Beginner’s Guide to Snapchat Ads for Apps
Roadmap for a Solid B2B Facebook Advertising Strategy
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether Facebook ads would be a beneficial use of their ad spend dollars. I'm here with good news! I have seen success with B2B clients in Facebook firsthand, and it boils down to ensuring that a solid … [Read more...] about Roadmap for a Solid B2B Facebook Advertising Strategy
Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
That's right! Registration for Hero Conf London is now open! We're headed back to one of our favorite cities, for our 4th annual UK event, 22-24 October 2018. We'll be live from etc.venues St Paul's and are excited to roll out a lot of changes and an even better experience, created directly from attendee feedback! And our biggest change means the biggest value to you. We've … [Read more...] about Don’t Miss: 25 Hero Conf London Tickets at 50% Off!
10 Reasons Why Your Ads Aren’t Showing Up in Google
Sometimes, you go into your account to find - *gasp* - that your ads aren't showing up in Google where they should be. Do you find yourself confused, bamboozled or befuddled as to why they aren't appearing? Don't worry, this can happen to anyone (and at one point or another, happens to everyone.) In this webinar, Hanapin Account Manager Mark Ferree will help you double … [Read more...] about 10 Reasons Why Your Ads Aren’t Showing Up in Google
Top 3 AdWords Updates of 2017
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post could have easily been 5 or even 10 top … [Read more...] about Top 3 AdWords Updates of 2017
Getting The Ball Rolling – Account Analysis
The hardest step to take is the first one. PPC account analysis is the same way. A request for an account analysis sends me into analysis paralysis. The necessity of an account deep dive can manifest for a variety of reasons. Before you succumb to analysis paralysis, read through these simple account analysis steps to help get the analysis ball rolling. Review Account … [Read more...] about Getting The Ball Rolling – Account Analysis
How To Boost Post-Holiday Sales with Conversion Rate Optimization
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s pretty easy to list out … [Read more...] about How To Boost Post-Holiday Sales with Conversion Rate Optimization