A comprehensive explainer guide to Google's Quality Score Everyone is familiar with the Quality Score available for individual keywords in your Google Ads account – this is the visible keyword-level Quality Score. What a lot of people fail to recognize, is that there is more at play here than meets the eye. Most of the time, you can’t solve a Quality Score issue with just the … [Read more...] about The Ultimate Guide to Google Ads Quality Score
Search Results for: PPC
Landing Page Testing: Go Big? Or Small?
The CRO arena has been moving and shaking since its early beginnings; constantly challenging itself to adapt and optimize (Convenient, right? Optimizers optimizing their own industry?). Lately, there has been a lot of buzz surrounding testing; specifically, how big should we test? Some clients want to move hard and fast testing radical changes very frequently while other … [Read more...] about Landing Page Testing: Go Big? Or Small?
You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Gmail Ads is about to roll out some amazing new features on their platform this fall and you’ll get the scoop on all of them FIRST on our webinar! We’ll see features to save you time to improve efficiency and some really creative changes that you didn’t even know you needed until now! In this live webinar, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get … [Read more...] about You Heard it Here First: The Exclusive Gmail Ads Updates for 2017
Smart RLSA Tips for the Holiday Season
In AdWords, I have found that conservative bid adjustment work best for most settings within the account. For device, location, and ad schedule I will usually use minor positive bid adjustments +5-10% and usually stronger negative adjustments -15-50%. There is one area of the account where I have found that higher bid adjustments are really effective. Over the years, I have … [Read more...] about Smart RLSA Tips for the Holiday Season
Our Attendees Have Spoken – Why You Can’t Miss London
Deciding how to spend your professional development money is tough. Budgets are tight and you want to be sure you're getting the most out of every opportunity. PPC training at Hero Conf London, 23-25 October, includes a schedule that can be tailored to any PPC role. In-depth, actionable sessions for the PPC Specialist and high-level strategies and tactics for the Marketing … [Read more...] about Our Attendees Have Spoken – Why You Can’t Miss London
Using Google Sheets as a Script Controller
Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts. In this article, we’ll cover an example use case then go … [Read more...] about Using Google Sheets as a Script Controller
How To Setup An Apple Search Ads Campaign
Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a year of launching, Apple Search Ads has … [Read more...] about How To Setup An Apple Search Ads Campaign
Adding Facebook Ad Block Lists
If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video. Analyzing Display Network … [Read more...] about Adding Facebook Ad Block Lists
Optimizing Display Advertising in an Omni-Channel World
Display advertising keeps evolving. To increase ROI, you must stay on top of the latest omni-channel strategies around attribution, audience targeting, and conversion optimization. That includes going beyond what happens online and using offline insights from phone calls to drive better results. We’re teaming up with DialogTech to tell you all about display tactics you can … [Read more...] about Optimizing Display Advertising in an Omni-Channel World
All You Need to Know to Succeed With CPA Bidding
For a newer article on this topic visit: Google Ads Target CPA Bidding: Benefits & Drawbacks Using CPA bidding is like living with an unpredictable pet. He’s as likely to bite your guest’s hand as he is to be a saint. There are mixed feelings about using Target CPA bidding. But there’s one big question: are there enough benefits to CPA bidding to … [Read more...] about All You Need to Know to Succeed With CPA Bidding
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: "Optimize" and "Rotate Indefinitely". These changes are to take place later this month. You may think to yourself, "Sure, that's neat but I'll continue to rotate indefinitely. I have my A/B testing routine down pat. I've been doing it this way for … [Read more...] about The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Demystifying Average Position in AdWords
I plan to dig into what seems like one of the more simple metrics – average position. It seems pretty straight forward, right? Avg. position is the where your ad lands on the page most of the time, right? Not so much. The avg. position is the mean average of where your ad is placed. This type of average can be very misleading if not broken down correctly so below we will check … [Read more...] about Demystifying Average Position in AdWords