Last month I wrote an article on A Strategic Overview For Getting Started With Twitter Ads, and now I want to follow-up with a more in-depth look at the types of promoted tweets you can create. My ultimate goal is to create a basic collection of articles anyone can follow to get started with Twitter advertising. As I mentioned in my last article, it’s important to test … [Read more...] about Creative Options for Twitter’s Promoted Tweets
Search Results for: PPC
What was YOUR last search?
Have you ever just taken a moment to look through your search history and laugh at the weird things you search throughout the day? Well, in the spirit of our State of PPC 2017/2018 release in just a week, our team did and we just have to share these quirky searches with you (see full video here). But we also want to know - what was the last thing YOU searched? From WWII … [Read more...] about What was YOUR last search?
Be A Negative Nancy In Your Ad Accounts
Our instinct as marketers can be to chase what’s working and max out performance everywhere possible. When our optimizations are going swimmingly and we see conversion volume is growing and CPA is shrinking like a kid in a Rick Moranis film, we get to pat ourselves on the back and push more budget, energy and time into our top performers. This is not a bad instinct, but I want … [Read more...] about Be A Negative Nancy In Your Ad Accounts
Leverage Google Shopping for a Blowout Holiday Season
It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new guidelines and products to introduce to you as you prep for … [Read more...] about Leverage Google Shopping for a Blowout Holiday Season
How To Pair The New Supermetrics Native Connectors To Data Studio
Supermetrics has released their new native connectors to Data Studio. These connectors make adding non-Google data to Google’s Data Studio easier than ever, allowing you to create comprehensive reports for yourself or your clients. The connectors let you import data from many sources directly into Data Studio for use in reporting. These include Facebook Ads, Instagram Ads, … [Read more...] about How To Pair The New Supermetrics Native Connectors To Data Studio
Get Your Hero Conf London Ticket, Before They’re All Gone!
Hero Conf London is less than 2 months away, 23-25 October at the Brewery in Central London. If you are looking for an inclusive experience, designed for the PPC professional at every stage of his or her career, this is the event for you. And some of the most common feedback we get each year is that there is just too much good content happening at once to take it all in. Our … [Read more...] about Get Your Hero Conf London Ticket, Before They’re All Gone!
Facebook Custom Audience Targeting Updates
Almost a year ago I wrote about the ability to build remarketing audiences in Facebook without a user having to actually leave Facebook and visit a site. It’s a unique way to try and “meet” people where they are and learn something about them. It’s also a pretty powerful technique for filtering out your best potential customers and then later remarketing to them a more specific … [Read more...] about Facebook Custom Audience Targeting Updates
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
Reasons Why You Should Consider Call Recording
Over the years, we have come across many clients who are not tracking phone calls. There are advertisers who get significant volume of phone calls. If your PPC accounts are missing this type of conversion, you could be making critical bidding errors. Whenever I am optimizing an account, I would rather have as much data as possible before deciding to shut a high traffic keyword … [Read more...] about Reasons Why You Should Consider Call Recording
Remove the Clutter for a Simple User Experience
When it comes to conversion rate optimization, less is more. But when you see all the bells and whistles you could include on your landing pages, it may be hard to remember this. We have so many options nowadays to improve our CRO, but it is vital to have a balance of a pleasant user experience without being too flashy. So how do you find that balance? In this webinar, VWO’s … [Read more...] about Remove the Clutter for a Simple User Experience
Kicking Off and Maintaining CRO Client Relationships
Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to be more of … [Read more...] about Kicking Off and Maintaining CRO Client Relationships
Google Target Outranking Share Bid Strategy Success
A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy with machine learning aside and give it a whirl. The … [Read more...] about Google Target Outranking Share Bid Strategy Success