Whether you are brand new or a seasoned professional in pay per click marketing, there is always more to learn and changes to be aware of as platforms update their dashboards and continuously roll out new features. This paper will clarify the many uses and choices you can make as you maintain peak PPC campaign performance. In the guide, we focus mainly on Google AdWords, the … [Read more...] about The 2017 Guide to Google AdWords
Search Results for: PPC
Saving Time with the Facebook Power Editor
When it comes to creating campaigns and ads in Facebook we’re always looking to be faster and more efficient with our time. While the default Ads Manager does a great job of walking you through the creation process, it’s tutorial-oriented approach can slow you down. Trying to launch campaigns and ads at any kind of scale can be very tedious when only using the Ads Manager. … [Read more...] about Saving Time with the Facebook Power Editor
Yahoo Gemini Guide: Change is a Good Thing
Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide still holds true in terms of set-up, Yahoo has released several … [Read more...] about Yahoo Gemini Guide: Change is a Good Thing
Democratizing AI – Making the NOW Available for All
Bots, artificial intelligence, and personal digital assistants are the new norm in the quickly changing realm of marketing and advertising. Though the technology may seem daunting to any business, there are simple solutions for any size organization to realize a positive impact from embracing such change. Join Agency Director Adrian Cutler of Microsoft Search Advertising as … [Read more...] about Democratizing AI – Making the NOW Available for All
4 Audience Targeting Tactics For Facebook App Install Ads
While major strategic considerations will feel familiar, management of App Install Ad Campaigns provides a host of unique obstacles. On one side, the barrier for entry presented to the consumer is considerably lower than even the easiest niches of lead generation or e-commerce. On the other hand, the app install world is a dynamic, crowded environment where commanding a user's … [Read more...] about 4 Audience Targeting Tactics For Facebook App Install Ads
Defining Negative Keyword Match Types
An essential and fundamental step in creating your campaigns and ad groups is building and adding your keyword lists. Any keyword you add should, of course, be related to the product or service you’re offering. The goal is when a potential customer is searching for a solution your ad will show, and then lead them to your site. Unfortunately, search advertising isn’t always … [Read more...] about Defining Negative Keyword Match Types
Did I Do That: Using the GA Effect Tool For Statistical Significance
I’m going to run a scenario by you, let’s see if this sounds familiar: “We launched display a few months ago, has this had an impact on our search traffic?” “Is direct conversion volume affected by ___?” Like Steve Urkel, you might be wondering… What’s your next step in any of the above situations? One option is to pull a simple report showing the appropriate … [Read more...] about Did I Do That: Using the GA Effect Tool For Statistical Significance
Push Play on Growth: Why You Need YouTube Advertising
Did you know that Youtube is the second largest search engine behind Google? So now that you do know that, why are so few marketers investing in this huge advertising opportunity? There are many different Youtube campaigns at your fingertips just waiting for you to take charge and capture the eyes of your audience. In this live webinar, Hanapin experts Kelsey Hadaller and … [Read more...] about Push Play on Growth: Why You Need YouTube Advertising
Is the File Size of Your Display Ads Killing Your Performance?
Over the past few years, advertisers have increasingly turned to the more impactful ways of advertising online like full page take overs, elaborate gifs and HTML5 animation, really impressive light box video. And let’s be honest, when executed well, they are pretty awesome to look at and I admire the creativity behind them. But… is it necessary? They are overly intrusive at … [Read more...] about Is the File Size of Your Display Ads Killing Your Performance?
Deciding Between CPM & CPC Bidding on Facebook
In a previous blog post, fellow PPC Hero Kelsey gave everyone 3 Facebook Optimizations You Can Make Today. I wanted to expand upon her suggestion of testing out different bidding strategies and how I made a change from CPM to CPC bidding in one of my Facebook accounts. If you're managing a Facebook account that gets very few leads or conversions over a month, this will be extra … [Read more...] about Deciding Between CPM & CPC Bidding on Facebook
Google For Jobs: How Does This Affect Me?
Google for Jobs is a new initiative launched by Google allowing users to receive job search results directly on the Google Search page. A separate box appears after PPC results and before organic results solely containing job search results pertaining to the search query the user typed in. The results are jobs pulled in from third party job posting sites and company job … [Read more...] about Google For Jobs: How Does This Affect Me?
What’s Happening in the World of Paid Social? 2017 Insights and Predictions
Did you know that 72% of marketers are only spending 15% of their budget on social? Well, that number is predicted to change as many plan to ramp up their paid social budget in the coming year. If you’re hesitant to increase your social budget in 2018, you may want to think again if you want to keep up with your competitors. And buckle up, because there are some pretty sweet … [Read more...] about What’s Happening in the World of Paid Social? 2017 Insights and Predictions