We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
Search Results for: PPC
AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC is an automated bidding strategy that increases … [Read more...] about AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Hanapin Launches a New Site!
The Hanapin team has been really busy these past few months and we're excited to announce the launch of a brand new website! With a cleaner format and more intuitive paths to information, you’ll be able to find more about who Hanapin Marketing is, what we do, and a multitude of resources in our significantly revised PPC Library (formerly known as the Resource Library). The … [Read more...] about Hanapin Launches a New Site!
How To Choose A Programmatic Vendor
Programmatic can be a tricky channel to navigate. One of the biggest pieces of a successful programmatic strategy is the selection of the best buying solution for your needs. However, the landscape and choices available are so vast and wide that it can be confusing, stress inducing, and bring you down so many time-sucking rabbit holes. I mean, look at this graphic. Above … [Read more...] about How To Choose A Programmatic Vendor
Live Blogging Google Marketing Next 2017
It's that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event as the innovations are announced. We're excited to see what … [Read more...] about Live Blogging Google Marketing Next 2017
Our Top Speakers Return to London – Register Now at £500 Off!
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to consider. That's why we're excited to announce the return of our top-rated speakers from Hero Conf London 2016, … [Read more...] about Our Top Speakers Return to London – Register Now at £500 Off!
Universal App Campaigns Vs. Mobile App Install Campaigns
How many apps do you have on your smartphone or tablet? How many of those apps do you use on a regular basis? While I don’t know how many apps I have, I can honestly say I use 30% or less on a regular basis. No matter how many apps you have on your device, the fact of the matter is that before you ever downloaded them, they had to have been placed in front of you in some … [Read more...] about Universal App Campaigns Vs. Mobile App Install Campaigns
The Complete Google AdWords Shopping Campaign Settings Breakdown
When it comes to paid advertising, Shopping can be one of the most intimidating and complex initiatives to tackle. It has multiple moving pieces with the setup, management, and continued optimizations. Plus, you not only have to manage your campaign on AdWords, but you also have to manage your feed, which can be especially tedious if you have a large, diverse inventory of … [Read more...] about The Complete Google AdWords Shopping Campaign Settings Breakdown
Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
Let's face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is typically a highlight. We can increase bids, change budgets, update ads, migrate to … [Read more...] about Making The Case For The Customer Journey As An Important Piece Of The Digital Puzzle
Save Your Precious Time: Quality, Fast Reporting DOES Exist!
We’re all constantly trying to speed up our reporting…but of course, without losing quality. It can be really difficult to discern which metrics you need, what data you should spend your precious time pulling, and how to compare data ranges. Luckily, we have some experts who are pumped to talk to you about how to make your reporting more efficient. In this new webinar, … [Read more...] about Save Your Precious Time: Quality, Fast Reporting DOES Exist!
Perform Better Analysis With Facebook Integrated Tools
Let’s face it. Analyzing marketing data regardless of platform or channel dominates digital marketing. We spend increasingly larger amounts of time trying to understand what our ad efforts are accomplishing, troubleshooting problem spots, and making optimizations based on that data. At any given time, there are tons of marketing platforms that are designed to solve every … [Read more...] about Perform Better Analysis With Facebook Integrated Tools
A Guide To AdWords Location Targeting In The United States
AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers' Local Search Behavior, May 2014. Respondents were screened on smartphone usage and purchase behavior. For … [Read more...] about A Guide To AdWords Location Targeting In The United States