When you’re in the weeds every day, there’s a major temptation to walk into your CMO’s office and spend 5 hours trying to explain all the different analytics you’ve been poring over to come to a solution. But we all know that never goes over well. Your CMO doesn’t want to hear the background fluff, nor does he or she have time. So how do you make your case in a clear and … [Read more...] about How to Impress, Not Overwhelm, Your CMO with Analytics
Search Results for: PPC
How To Deal With Lost Traffic When Launching A New Website
A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You launched your site, you followed the best, but now … [Read more...] about How To Deal With Lost Traffic When Launching A New Website
On Demand Webinar: 4 Vital Strategies to Boost Enrollment for your Online Education Programs
On Demand Webinar 4 Vital Strategies to Boost Enrollment for your Online Education Programs Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 4 Vital Strategies to Boost Enrollment for your Online Education Programs
3 AdWords Features You Are Underutilizing
Few industries evolve, adapt, and integrate new tech quicker than paid search. Capitalizing on this dynamic environment is a significant aspect of the daily challenges account managers face. Whether the news comes from Inside AdWords or via a Google Representative's beta deck, the announcement of upcoming changes typically triggers a flurry of excitement and preparation. … [Read more...] about 3 AdWords Features You Are Underutilizing
A Guide To Bing Ads Shopping Campaigns
With product ads continuing to see growth year-over-year, it’s vital that advertisers utilize Shopping campaigns now more than ever. Not only do they drive additional revenue but they boost a brand’s presence on the search results page. Last week, I had the privilege to speak on a webinar about Bing Shopping with Rachel Rogowin from Microsoft that can be found here. Today, I … [Read more...] about A Guide To Bing Ads Shopping Campaigns
Fight Click Fraud In Your Bing Ads Lead Gen Accounts
Click fraud can be a major hassle and a costly problem. Click fraud happens when an individual or bot repeatedly clicks on an ad to generate fraudulent charges. The major search platforms have protections in place to stop click fraud, but when those protections fail it can be hard to catch, especially in Bing. Luckily, there are a couple tactics that can be deployed to find … [Read more...] about Fight Click Fraud In Your Bing Ads Lead Gen Accounts
4 Vital Strategies to Boost Enrollment for your Online Education Programs
Attention all education marketers! We know you’re always looking for more creative and effective ways to boost your online program enrollments, and PPC is a fantastic way to do so. Our experts have put together these 4 strategies and tips to help you optimize your programs, nurture leads well and increase the quality and quantity of your enrollments. Do you only have a limited … [Read more...] about 4 Vital Strategies to Boost Enrollment for your Online Education Programs
Tools Providing Audience Data for Optimizing Landing Pages
Optimizing your landing pages for the right audience is the key to having a successful CRO program. Today I’m going to walk through the tools that will provide you the knowledge and data you need to have to make these optimizations. The ultimate goal of these tools is to gather data about your users. Who is your audience and how do they behave on your site? To receive the … [Read more...] about Tools Providing Audience Data for Optimizing Landing Pages
On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
On Demand Webinar Best Practices and Upcoming Features in Bing Shopping Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices and Upcoming Features in Bing Shopping
Why Marketers Don’t Trust Data – Q1 Report
Did you know that less than 15% of marketers actually trust the data that they are reporting? That’s a bit unnerving, isn’t it? Few marketers fully trust how metrics are reported and with good reason: more times than not, CRM and Platform data don’t align. And even across different platforms, your numbers may seem suspiciously off. Honestly, why can’t they just all get … [Read more...] about Why Marketers Don’t Trust Data – Q1 Report
5 Tips for Measuring Social Ad Success
62 Percent of Small Business Owners Say Facebook Ads Don't Work. Results of this study were released by Small Business Trends earlier this year. Inc.com followed up on this study begging the question... Is it user error. This alarming stat was recently presented in an industry update training and prompted a dive into how businesses, both big and small, can measure social … [Read more...] about 5 Tips for Measuring Social Ad Success
5 Ways You Are Missing Travel Customers on Mobile
While mobile travel sales have not eclipsed desktop sales, the trends show that mobile sales are on the rise and it is inevitable that mobile will eventually dominate in the travel industry. So... travel marketers, what are you doing in mobile? Are you doing enough? We will delve into some overlooked ideas for expanding your mobile travel marketing strategy. In 2017 and … [Read more...] about 5 Ways You Are Missing Travel Customers on Mobile