Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year's Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for a successful future. This year, my top priority is staying organized in the new-to-me landscape of PPC … [Read more...] about Your Guide to Getting Organized for PPC Success
Search Results for: PPC
Projecting Future Trends In Your PPC Account
Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting for everything makes it easy to doubt any method. While there is no perfect … [Read more...] about Projecting Future Trends In Your PPC Account
Work Habits & Resources for the Stressed-Out PPC Manager
I don't think I need to remind anyone that having good work habits are important during the stressful holiday season. As online marketers, the holiday season is often the busiest time of the year with promotions, holiday sales, and pressure to close the gap as the fiscal year ends. Meanwhile, the days get shorter and colder and we find ourselves sitting in pitch dark rooms, … [Read more...] about Work Habits & Resources for the Stressed-Out PPC Manager
EXCEL-erate Your Learning with Hanapin’s PPC Library
Next week, Hanapin kicks off a week long celebration of Excel in the Excel Extravaganza. The whole thing includes 3 webinars and handy resources on the most essential tool in PPC. It's definitely something you don't want to miss. DID YOU KNOW YOU CAN SEARCH FOR ALL THINGS EXCEL IN HANAPIN'S PPC LIBRARY?? It's true, Hanapin Marketing has a whole section dedicated to PPC … [Read more...] about EXCEL-erate Your Learning with Hanapin’s PPC Library
6 Pro Tips for Managing PPC Client Relationships
Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing the fundamentals of client relationship management will set you up for a … [Read more...] about 6 Pro Tips for Managing PPC Client Relationships
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
5 Geocentric Tips to Invigorate Your Local PPC Ads
I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy as the classic David's Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from "Google Places" to "Google My Business", making good use of those location … [Read more...] about 5 Geocentric Tips to Invigorate Your Local PPC Ads
The Future of PPC: 2018 and Beyond
We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic - okay, maybe not psychic - but have been watching the trends and are excited to share their predictions for what is … [Read more...] about The Future of PPC: 2018 and Beyond
Why Digital Channel Expansion Is Key To PPC Success
Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they have reached their … [Read more...] about Why Digital Channel Expansion Is Key To PPC Success
The New AdWords Report That Will Change Your PPC Plans
AdWords Search once openly offered a report that showed the volume of users you interacted with as well as how many interactions you conducted prior to a click or conversion. Much to my chagrin, this feature was rescinded back in 2015 and hasn’t been its old self since. Following these changes, many of us have adapted to what we can’t see, to the fact that frequency caps are … [Read more...] about The New AdWords Report That Will Change Your PPC Plans
Excel Tools to Unlock Hidden PPC Data
Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you compile and format your data is a major factor for success, especially when the data is being analyzed. In this webinar, join Hanapin’s Rachael Law and Krista Hsieh for help with analysis and troubleshooting in Excel. We’ll help you get the most … [Read more...] about Excel Tools to Unlock Hidden PPC Data
Hanapin’s Master List of 2017 PPC Updates
2017 has been a year full of updates in the PPC industry. From new social features to updated dashboards to redesigns, we’ve seen a lot of change over the last year. Now we know you probably didn’t take advantage every single update that came out - but which ones should you pay attention to? In this live webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a … [Read more...] about Hanapin’s Master List of 2017 PPC Updates
