2017 has been a year full of updates in the PPC industry. From new social features to updated dashboards to redesigns, we’ve seen a lot of change over the last year. Now we know you probably didn’t take advantage every single update that came out - but which ones should you pay attention to? In this live webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a … [Read more...] about Hanapin’s Master List of 2017 PPC Updates
Search Results for: PPC
Extracting Text in Excel for PPC
Working with text data is a necessary part of analysis but often overlooked in skill development. This leaves gaps in analysis and adds time and tedium to common tasks. Your ability to work and manipulate text greatly enhances your workflow and effectiveness. Splitting keyword, ad text, or campaign structure allows you to gain deeper insights and find new patterns. Too … [Read more...] about Extracting Text in Excel for PPC
What the State of PPC Report Reveals for 2018
With the State of PPC, Hanapin Marketing’s annual survey of the pay per click (PPC) advertising industry, we look under the hood of advertising’s fastest-growing industry and find out what makes it tick, year by year. This year we had a great turnout of responses and some mind-blowing insights to share with you. Join Hanapin's President Jeff Allen as he walks through what we … [Read more...] about What the State of PPC Report Reveals for 2018
4 Tips For Troubleshooting PPC Performance
“Why is PPC performance so different from August to September?” These are the kinds of questions, that left unchecked, can send me into a bit of PPC whirlwind. My instinct is to jump to the “what”. What we will do to fix the problem. That feels easier than sifting through columns of data, trying to piece together a story. So, if you, like me, are unsure of where to start, … [Read more...] about 4 Tips For Troubleshooting PPC Performance
Why Every PPC Specialist Should Experience Client Facing Roles
As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across a multitude of clients. However, what I have learned over the years is … [Read more...] about Why Every PPC Specialist Should Experience Client Facing Roles
4 Things I Learned as a New Hire at a PPC Agency
Six months ago, I embarked on a journey. I became The New Kid at Hanapin Marketing, and in the time that I've been here I've learned more than I could have imagined about the beautiful world of PPC advertising. Along the way, I found that a few key lessons could get me through the chaos of PPC account management and production work. When I made a list of the things I've learned … [Read more...] about 4 Things I Learned as a New Hire at a PPC Agency
Coffee Talk: Catching Up With Hanapin’s PPC Experts
It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel like sitting and drinking coffee at a wobbly table is just what we need to properly talk PPC. A woman makes her way … [Read more...] about Coffee Talk: Catching Up With Hanapin’s PPC Experts
Data Driven Attribution: The Future for PPC?
Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry). I read a blog post that doesn’t rank high in the overall … [Read more...] about Data Driven Attribution: The Future for PPC?
9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
This post is shared with you from Stephen Kenwright, Strategy Director at Branded3, a company named Best SEO Agency at the European Search Awards in 2016. See Stephen live at Hero Conf London, 23-25 October. It seems odd that millennials get all of the marketing column inches when the over 50s have all of the cash. One such headline from 2016 read: “Millennials overtake … [Read more...] about 9 Tips That Will Help Your PPC Ads Resonate with Audiences Over 50
Mastering The Transition To PPC Account Manager
Having recently become an account manager, my mind has been buzzing with optimization opportunities, strategy initiatives, and communication styles. With all of the ppc possibilities, where does one start?! Friends and coworkers, who have mastered the transition to account manager, shared their tips and tricks with me. I have compiled their advice here. Here we … [Read more...] about Mastering The Transition To PPC Account Manager
Programmatic is Good for Your PPC Strategy. Here’s Why!
Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let's be honest, it's confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff it can do, how to … [Read more...] about Programmatic is Good for Your PPC Strategy. Here’s Why!
Darts, Drinks, and PPC Fun – Live from London
By now, you know that Hero Conf London is your place for the most actionable, relevant, and inclusive PPC content. We promise 41 of the top experts, 23-25 October, live from The Brewery. But, what about the extras? Well, no need to worry. We're excited to announce that the Bar Takeover returns for year 3, at Flight Club Shoreditch. After last year's epic karaoke night, we're … [Read more...] about Darts, Drinks, and PPC Fun – Live from London
