On Demand Webinar Why Your Agency Should Be Using a Consultative Approach Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Why Your Agency Should Be Using a Consultative Approach
Search Results for: PPC
Broadening Your Paid Search Marketing Strategy
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sergio Cano will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Over the years, broad match keywords developed a bad reputation for driving low quality traffic and … [Read more...] about Broadening Your Paid Search Marketing Strategy
Analytics as the Foundation for Successful Landing Page Optimizations
For those of you following along at home, you'll remember from last month that the analytics analysis is one piece of our CRO puzzle. What is involved in the analytics analysis and why is this important to develop landing page optimizations? Why Analytics? Utilizing your analytics platform will lay the groundwork for your landing page optimizations. Rather than making … [Read more...] about Analytics as the Foundation for Successful Landing Page Optimizations
2017: The Year You Launch Your Video Ads
I was reading an article recently about Generation Xers and how they consume content on YouTube and how to best engage with this coveted consumer cohort. The article noted that Gen Xers, who were born between mid-1960 and late 1970s, are predominantly using YouTube for trips down memory lane, for news content and for DIY videos. I am a Gen Xer and I agree with this theory, but … [Read more...] about 2017: The Year You Launch Your Video Ads
We Know Programmatic: Ask Us Anything [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, We Know Programmatic: Ask Us Anything. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Understanding the Ins and Outs of Programmatic for PPC The Definitive Programmatic … [Read more...] about We Know Programmatic: Ask Us Anything [Webinar Confirmation]
We Know Programmatic: Ask Us Anything
More about this Webinar As a PPC peep, you might be looking at programmatic with deer-in-the-headlights eyes. With all of your other paid strategies, how does programmatic even fit in? While programmatic can seem very confusing and a bit overwhelming, it can work in harmony with the million other PPC weeds you deal with every day. In this webinar recording, Hanapin Account … [Read more...] about We Know Programmatic: Ask Us Anything
Why Your Agency Should Be Using a Consultative Approach
When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make this work, rather than focusing solely on short-term wins that … [Read more...] about Why Your Agency Should Be Using a Consultative Approach
Google Data Studio: Revisited
Last year Google launched Data Studio in beta. We did a write up of our initial thoughts of the platform. While the idea behind it was good, there were some bugs that popped up here and there, especially when it came to adding data sources. You were also limited to only five reports with the free version. If you have more than a couple accounts to work with, this isn’t ideal. … [Read more...] about Google Data Studio: Revisited
On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
On Demand Webinar Clever Retail Strategies to Increase Online Traffic & Revenue Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Clever Retail Strategies to Increase Online Traffic & Revenue
Hidden Costs in your Bid Strategy: Incremental Measurement
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Bidding is the most important lever to affect performance. The simplest way to execute is a strategy … [Read more...] about Hidden Costs in your Bid Strategy: Incremental Measurement
How To Use AdWords Ads IF Functionality
IF statements in AdWords ads allow advertisers to customize expanded text ad copy based on qualifiers. This functionality sidesteps the need for a feed, allowing all variations to be set up directly inside the ads. As of now, the systems supports ad copy variations based on device and audience. Using these two factors, advertisers may alter messaging without the need to … [Read more...] about How To Use AdWords Ads IF Functionality
Our Best Keynote Lineup Ever
We're beyond excited to introduce you to the keynoters for Hero Conf Los Angeles, April 18-20 at the JW Marriott Los Angeles LA LIVE. Not only do the represent a unique cross-section of the PPC industry, they're also some of the best damn speakers we've seen. From search to social, the ongoing feud between PPC and SEO, the need for more quality content across the board, and … [Read more...] about Our Best Keynote Lineup Ever