Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud Ad fraud is an eternal struggle that we as PPC and Programmatic specialists contend with on a daily basis. Not only will ad fraud cause issues with your reporting and interactions with clients about poor performance, but also your marketing budget. This post will talk about how to identify bot traffic and how to … [Read more...] about What You Need To Know About Click And Bot Fraud
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Clever Retail Strategies to Increase Online Traffic & Revenue [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Clever Retail Strategies to Increase Online Traffic & Revenue. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 6 Ways to Connect In-Store Traffic With Your Online Leads … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue [Webinar Confirmation]
Clever Retail Strategies to Increase Online Traffic & Revenue
More about this Webinar As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this webinar recording, Hanapin’s Will … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue
How To Use The Attribution Model Comparison Tool
Have you ever taken a deeper look into your customers' behavior in Analytics? For instance, how long does it take your customers to convert? Understanding your customers' buying journey is a complex task, but it is worth exploring to understand how they typically shop. Discovering how long your customers take to convert can help you verify that you are measuring your … [Read more...] about How To Use The Attribution Model Comparison Tool
3 Tips To Better Understand Your Facebook Audiences
Facebook advertising is all about audiences and how we choose to target them. Gaining insights into those audiences is a core concern among advertisers. From understanding site visitors to fans of your page to lookalike audiences, getting a grasp on who those people are can help you optimize and develop your ad strategies. Facebook provides some useful tools that allow you … [Read more...] about 3 Tips To Better Understand Your Facebook Audiences
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
On Demand Webinar – New Bing Updates You Need in 2017 for Optimal Performance
On Demand Webinar New Bing Updates You Need in 2017 for Optimal Performance Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – New Bing Updates You Need in 2017 for Optimal Performance
Be Smart In 2017: Use Seasonal Budgeting
What's your 2017 budget? That's the question everyone was trying to figure out in the marketing world over the past 2-3 months. Many got the answer and split the budget up evenly across 12 months and went forward with the year. Others segmented the year into quarters and budgeted on a quarterly basis. Some segmented the budget down to the month. The goal of this post is to get … [Read more...] about Be Smart In 2017: Use Seasonal Budgeting
New Bing Features You Need in 2017 for Optimal Performance
With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this new live webinar, Bing’s Purna Virji and … [Read more...] about New Bing Features You Need in 2017 for Optimal Performance
Reasons to Invest in Amazon Marketing Services
As we enter the new year and begin to analyze the 2016 holiday season, many of us are in a perplexed state as we read the headlines. Sales are up, stores are closing? According to Slice Intelligence, online sales grew by 20% as compared to 2015 and naturally Amazon dominated the ecommerce landscape. The headline from our friends over at Marketing Land sums it up best, “Amazon … [Read more...] about Reasons to Invest in Amazon Marketing Services
6 Components of A Successful CRO Program
Last month we discussed the importance of conversion rate optimization (CRO). Having a CRO program is vital to making the right optimizations for the right users. Today we will dive into what our CRO program looks like at Hanapin Marketing. Our program contains the following: As you can see from our graphic above, all of these analyses feed into our key takeaways. … [Read more...] about 6 Components of A Successful CRO Program