Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this new live webinar, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different … [Read more...] about [New Webinar with VWO] 5 Tools You Should Be Using To Maximize Conversion Rates
Search Results for: PPC
Do Standing Desks Really Improve Your Work Experience?
When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong. I got up to use the restroom, go to lunch and occasionally … [Read more...] about Do Standing Desks Really Improve Your Work Experience?
Bing Ads Editor For Mac Is (Finally) Here
Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally) here! The team announced at SMX Advanced that … [Read more...] about Bing Ads Editor For Mac Is (Finally) Here
How To Choose Your Google Display Network Audiences
The Google Display Network (GDN) is huge and includes more than 2 million websites and reaches more than 90% of searchers. This network is a powerful prospecting tool to help you reach customers who may be interested in your products or services. Selecting the right audience is one of the factors in setting up a successful campaign. In this post, we are going to discuss … [Read more...] about How To Choose Your Google Display Network Audiences
How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Ad creative is the talk of the PPC town. Especially with the release of Expanded Text Ads in AdWords and Bing, it just goes to show you that ads are one of, if not “the”, most important areas to make an impact on your PPC performance. One oldie but goodie type of ad creative that has stood the test of time for improving ad to keyword relevancy is Dynamic Keyword Insertion … [Read more...] about How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
[New Webinar!] Why Pinterest Needs To Be A Part of Your Marketing Mix Today
The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this new live webinar, Hanapin’s Senior … [Read more...] about [New Webinar!] Why Pinterest Needs To Be A Part of Your Marketing Mix Today
The Latest In Adwords Customer Match: Shopping
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce … [Read more...] about The Latest In Adwords Customer Match: Shopping
Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016. Since we are about halfway through the year, it’s time to update to the new site-wide Facebook Pixel, layered with additional code to track conversions. Switching to the new pixel can also give advertisers more insight into user behavior. You may already have the Facebook Pixel implemented on … [Read more...] about Your Step-By-Step Guide To Updating To The New Facebook Pixel
On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
On Demand Webinar Getting Your Ads Seen: Introducing In-Image Advertising Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Getting Your Ads Seen: Introducing In-Image Advertising
An HR Intern’s Inside Look At Hanapin
One would think an intern’s first month at an up-and-coming digital marketing agency may only offer a mere glimpse into its many functions, but my experience at Hanapin has given me valuable exposure to all the moving parts that make Hanapin the success it is today. As a rising senior at Indiana University in Bloomington studying telecommunications and human resources, I have … [Read more...] about An HR Intern’s Inside Look At Hanapin
[New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads
Considering that 76% of people who search for something “nearby” visit a business within a day, and as much as 28% of this group will complete a purchase, the need for in-store attribution connected with PPC efforts is becoming increasingly necessary. In this whitepaper, we explore 6 varied options on how to unite your in-store sales with your online leads. In this … [Read more...] about [New Whitepaper!] 6 Ways To Connect In-Store Traffic With Your Online Leads
Reimagining The Client/Agency Relationship Model
I was recently in a one-on-one with our very own Jeff Allen. In that conversation, we began digging into some of the things we’re running into with new or existing prospects. I alluded to the beginnings of this shift (at least, the beginning of seeing it directly illustrated in our own sales funnel) back in January in my post about the increase we were experiencing in … [Read more...] about Reimagining The Client/Agency Relationship Model