I recently found myself in a situation that most PPC-ers will experience at some point. I needed to decrease spend in order to hit a cost-per-lead goal and I did not know where to start. Of course, I asked myself one important question, “Where do I decrease spend in the account in a way that least impacts conversions?” In an account that’s relatively new or in an account … [Read more...] about How I Cut Costs By 20% Using Monthly Bid Schedules
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[New webinar with GumGum!] Introducing In-Image Advertising
In-Image advertising allows you to overlay ads on editorial photos, where a user’s attention is actively focused, creating higher viewability and engagement, and a better consumer experience. It is a fairly new technology and the next big thing all digital marketers need to be paying attention to. In this new live webinar, Hanapin joins GumGum, the original creator of in-image … [Read more...] about [New webinar with GumGum!] Introducing In-Image Advertising
How To Use AdWords Attribution Models
There are more ways than ever to track and measure where your audience is coming from and how they are converting. However, are you tracking all performance fairly? In this post, we’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion. With all the information … [Read more...] about How To Use AdWords Attribution Models
Thank You for Subscribing
Expect to see webinar invites every Monday & our bi-weekly newsletter every other Tuesday. Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero Back to The Latest on PPC Hero » … [Read more...] about Thank You for Subscribing
Behold The Hidden Feature Of Custom Labels
Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that … [Read more...] about Behold The Hidden Feature Of Custom Labels
On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
On Demand Webinar Unique Ways to Improve Your Conversion Rates Right Now Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Unique Ways to Improve Your Conversion Rates Right Now
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Treat Bing Like A Special And Unique Snowflake
When it comes to paid search there is simply no denying that Google is the big man on campus. For many clients, it represents the focal point of strategy while acting as the main driver of their digital marketing efforts. Despite this, savvy account managers do not shy away from capitalizing on the role players that compete within the search marketplace. Often times the … [Read more...] about Treat Bing Like A Special And Unique Snowflake
No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance and … [Read more...] about No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between
On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
More about this Webinar The growth on Pinterest has exploded over the last year. Did you know that there are more than 2 billion searches on Pinterest each month with 87% of Pinners reporting that the platform helped them decide what to purchase? The platform recently introduced some exciting new changes that makes it even more attractive for marketers. In this webinar … [Read more...] about On Demand Webinar: Why Pinterest Needs to Be a Part of your Marketing Mix Today
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates
You're All Set! You're now registered for Hanapin and VWO's webinar, 5 Tools You Should Be Using To Maximize Conversion Rates. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC and CRO Work Together To Provide Great Results Top 3 CRO … [Read more...] about Webinar Confirmation: 5 Tools You Should Be Using To Maximize Conversion Rates