By now we all know the 4 personality types: Analytical Driver Amiable Expressive Even though we know them, how much time do we spend deciding which type the person we are talking to is? Probably not much. If we did, the way we deal with them would probably be different. A lot of the time we like to treat people the way we would like to be treated. When it comes to … [Read more...] about The 4 Personality Types You Deal With In Paid Search
Search Results for: PPC
What Is Cost-Per-Click (CPC)?
Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. For example, a click on an AdWords ad may cost $0.50. Cost-per-click is a standard metric in all paid advertising platforms, including: Google AdWords Bing Ads Facebook Ads The actual cost-per-click advertisers pay is based on a variety of factors. For example, you may set a … [Read more...] about What Is Cost-Per-Click (CPC)?
On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
More about this Webinar Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be … [Read more...] about On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
Promotion/Relegation – Hero Conf London Speaker Edition
NOTE: As an American sports fan, it may seem disingenuous that I dare compare our speaker selection to the UK's beloved game of football (hey, using the correct English term is a good start, yes?). But I'm going to try anyway. Feel free to insult or question my knowledge as appropriate. It's all in good fun! When it comes to selecting speakers for Hero Conf, we're a pretty … [Read more...] about Promotion/Relegation – Hero Conf London Speaker Edition
How To Excel Your Search Query Reports
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient … [Read more...] about How To Excel Your Search Query Reports
[New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach is how we increased conversions while still staying under a certain CPA. In most cases, these are set as two different goals, but in this unique situation, they were given as one. This case study … [Read more...] about [New Case Study!] How We Increased Android App Installs by 7.8% With A Click Of A Button
Find Your Most Interested Fans With Facebook Video Remarketing
The visual message is Facebook. There’s a reason that almost every ad format has some sort of visual component that goes beyond text. We’re primed to recognize color and patterns in a way that makes us more likely to engage with that kind of content. As an advertiser, you can target all sorts of audiences on Facebook using demographic and interest-based targeting, but … [Read more...] about Find Your Most Interested Fans With Facebook Video Remarketing
Webinar Confirmation: Getting Your Ads Seen: Introducing In-Image Advertising
You're All Set! You're now registered for Hanapin and GumGum's webinar, Getting Your Ads Seen: Introducing In-Image Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google Goes All In With Location Based Paid Search The Coolest … [Read more...] about Webinar Confirmation: Getting Your Ads Seen: Introducing In-Image Advertising
Webinar: Getting Your Ads Seen: Introducing In-Image Advertising
More about this Webinar In-image advertising allows you to overlay ads on editorial photos, where a user's attention is actively focused, creating higher viewability and engagement, and a better consumer experience. It is a fairly new technology and the next big thing all digital marketers need to be paying attention to. In this new live webinar, Hanapin joins GumGum, the … [Read more...] about Webinar: Getting Your Ads Seen: Introducing In-Image Advertising
On Demand Webinar: The Power of Location Marketing
On Demand Webinar Better Results, Less Money: The Power of Location Marketing Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: The Power of Location Marketing
The Coolest AdWords Feature You Aren’t Using
Update - We've created 3 location business data templates that you can download for use in your account. Download here. What if I were to tell you that AdWords gives you the ability to customize ads at scale? And I'm not just talking about ensuring that the user search query matches the ad headline, otherwise known as Dynamic Keyword Insertion (DKI). I'm talking about the … [Read more...] about The Coolest AdWords Feature You Aren’t Using
[New webinar with Unbounce!] Better Results, Less Money: The Power of Location Marketing
Location marketing is a smart way to get leads that have the best chance of converting for your business. Regardless of how great your ad is, it likely won’t perform as well if it doesn’t appear in the right places (where your customers are!). In this new live webinar, Hanapin’s Associate Director of Services, Jeff Baum, and Unbounce’s Performance Marketer, Duane Brown, offer … [Read more...] about [New webinar with Unbounce!] Better Results, Less Money: The Power of Location Marketing