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Google Goes All In With Location Based Paid Search
We are creatures of comfort and convenience. The weight of mobile phones in our pockets feels like little security blankets. The Great and Powerful Google recognizes our need for convenience and is always working to make it easier consumers to find what they need. On the flipside, with one of the latest updates, Google is making it seamless for advertisers to get in front of … [Read more...] about Google Goes All In With Location Based Paid Search
Expanded Text Ads Extending Into Bing
While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
What You Should Expect From Expanded Text Ads
By now, you may have heard a thing or two about Google rolling out Expanded Text Ads. If you haven’t yet heard, Google announced that advertisers will now be able to write longer, more detailed ad copy. This update is something to get excited about, as it will give advertisers the ability to expand their ads and include a deeper level of detail within their copy. If you’ve ever … [Read more...] about What You Should Expect From Expanded Text Ads
[New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
With summer almost upon us, now is the time to begin planning your back to school strategy. According to a Think with Google study, search interest for the “back to school” topic increased 12% from 2014 to 2015. This growth comes after search interest grew 48% from 2013 to 2014. Needless to say, more people are searching for back to school related items online, meaning you need … [Read more...] about [New Whitepaper!] 4 Tactics To Prepare Your Paid Search For Back To School Season
Google Announces Conversion Import For Salesforce
Are you tired of endlessly tracing leads from Salesforce back to AdWords? Maybe you’re not even able to trace Salesforce leads back to AdWords, but you feel that SURELY some of your leads are coming from AdWords? Many PPCers have faced budgeting decisions for AdWords campaigns that are incredibly difficult due to the lack of lead data resulting from their campaigns. But … [Read more...] about Google Announces Conversion Import For Salesforce
Don’t Be Afraid To Create Your Own Metrics To Judge Success
Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I am here to tell you is that there are other metrics … [Read more...] about Don’t Be Afraid To Create Your Own Metrics To Judge Success
How Sales Stays Informed In The Digital Marketing World
When working in the sales department for a digital marketing agency, it’s easy to focus only on sales and your day-to-day responsibilities. However, one of the most important things you must do is stay educated on industry news. Whether you have a background in marketing or not, it’s an industry that needs constant education and is rapidly changing. The basics and best … [Read more...] about How Sales Stays Informed In The Digital Marketing World
How To Keep Your Job And Your Cool While Working From Home
Since I work from home and telecommute I thought it’d be a good idea to share my expert tips on the topic (just kidding, I’ve only been working remotely for four weeks). Like many agencies, Hanapin employees have the opportunity to work from home on various weekdays. Furthermore, Hanapin employs PPC Account Managers with previous experience who live outside of Bloomington, … [Read more...] about How To Keep Your Job And Your Cool While Working From Home
On Demand Webinar – Building Personas For Better Results
On Demand Webinar Building Personas For Better Results [Our Success Stories] Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Building Personas For Better Results
[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new 20 minute webinar, Hanapin’s Senior Account Manager, Kelly Pollock, discusses how social platforms are making it easy to build out personas to target, why this is extremely important in … [Read more...] about [New Flash Webinar!] Building Personas For Better Results – Our Success Stories
Webinar: Better Results, Less Money: The Power of Location Marketing
More about this Webinar Location marketing is a smart way to get leads that have the best chance of converting for your business. Regardless of how great your ad is, it likely won’t perform as well if it doesn’t appear in the right places (where your customers are!). In this webinar recording, Hanapin's Associate Director of Services, Jeff Baum, and Unbounce's Performance … [Read more...] about Webinar: Better Results, Less Money: The Power of Location Marketing