One of the biggest challenges facing digital marketers is how to measure research online purchase offline, otherwise known as ROPO, for those who have both an e-commerce website and a physical store location. I’m sure the majority of us do it regularly. We browse numerous retailers online before heading in store to make the purchase, especially for those expensive items. At … [Read more...] about Calculate Your Research Online Purchase Offline (ROPO) Conversion Rate
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Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
You're All Set! You're now registered for Hanapin and Unbounce's webinar, Better Results, Less Money: The Power of Location Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Creating … [Read more...] about Webinar Confirmation: Better Results, Less Money: The Power of Location Marketing
Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
On Demand Webinar: Secrets To Setting Up Your Social Attribution for Success
On Demand Webinar Secrets To Setting Up Your Social Attribution for Success Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Secrets To Setting Up Your Social Attribution for Success
Through 1 June, Hero Conf London at £400 Off!
We're getting really excited about our return to London for Hero Conf, 24-26 October at etc.venues St. Paul's. And we would love to see you there. Last year provided the opportunity to share the unique Hero Conf experience with even more of our loyal followers. We'll be sharing attendee testimonials, speaker interviews and session information over the course of the next few … [Read more...] about Through 1 June, Hero Conf London at £400 Off!
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
[New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
It should come as no surprise to you that mobile strategy is imperative to the overall health of your PPC account. In a study done by Google, 88% of conversions triggered by a mobile search happened within 5 hours of performing the search. 55% within one hour. Mobile strategy is about being in the moment with your target audience. It is about being quick and efficient. It is … [Read more...] about [New Whitepaper!] 5 Ways To Deliver The Best Mobile Experience
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
You're All Set! You're now registered for Hanapin Marketing's flash webinar, Building Personas For Better Results [Our Success Stories]. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Facebook Audience Insights: Advanced Guide To Creating … [Read more...] about Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
Webinar: Building Personas For Better Results [Our Success Stories]
More about this Webinar As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new webinar recording, Hanapin's Senior Account Manager, Kelly Pollock, discusses how social plaforms are making it easy to build out personas to target, why this is … [Read more...] about Webinar: Building Personas For Better Results [Our Success Stories]
Help us Select our Hero Conf London Speakers!
Have you heard a speaker recently that blew you away? Is there an expert out there you've been dying to see live? Do you know of an up-and-coming professional you think deserves the opportunity to showcase their speaking skills? If so, we want to give you the opportunity to help us build the most relevant and dynamic speaking slate possible for Hero Conf London, 24-26 … [Read more...] about Help us Select our Hero Conf London Speakers!