Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join … [Read more...] about [New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
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Liveblogging “Google Ads & Analytics Announcements”
Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions. Let the countdown begin! #GoogleSummit Senior Vice President takes the stage. What he is always hearing? "Mobile changes everything." A mobile first world. The shift from desktop to mobile has happened. Now, … [Read more...] about Liveblogging “Google Ads & Analytics Announcements”
Acing Account Transitions From First Call To The First Year
Much like a 7th grader's PowerPoint presentation, PPC account transitions can come at any time and from every direction. Given the dynamic nature of this industry, it is no surprise that nearly every account manager ranging from in-house to agency, small-business to enterprise, has navigated through a handful of account transitions. While I'm lucky to say that the majority … [Read more...] about Acing Account Transitions From First Call To The First Year
Use AdWords Editor Like A Pro
If there is anything that goes hand-in-hand with AdWords, it’s the AdWords Editor. Whether a PPC beginner or veteran, you have likely spent a fair share of time in the Editor. If you haven’t, you are missing out and could potentially be saving valuable time. Many posts have been compiled around AdWords Editor, however, with constant updates and changes, we thought a … [Read more...] about Use AdWords Editor Like A Pro
[New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
When advertising on the GDN, you have many different targeting options available, but we’ve come to realize that so many have barely scratched the surface of the targeting combinations available. We’ve seen advertisers guess at the targeting, copy ads from a Search campaign, or spend quite a bit and quickly conclude Display is not good for ROI without having proper processes in … [Read more...] about [New Whitepaper!] 4 Tips To Optimize Your Display Advertising for ROI
How To Pitch Winning Paid Search Initiatives
Pitching initiatives to clients is something anyone who has ever managed a PPC account has done. Initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC. How successful you actually are in getting your clients to move forward with initiatives is another story. By following the steps I describe … [Read more...] about How To Pitch Winning Paid Search Initiatives
How To Evaluate AdWords Quality Score Factors In Bulk
AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale. AdWords recently added the three major factors to the API reports, meaning you can access these ratings as you would … [Read more...] about How To Evaluate AdWords Quality Score Factors In Bulk
On Demand Webinar: 13 Amazing Tips To Master Mobile Search
On Demand Webinar 13 Amazing Tips To Master Mobile Search Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 13 Amazing Tips To Master Mobile Search
Webinar: Secrets To Setting Up Your Social Attribution for Success
More about this Webinar Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this webinar recording, Hanapin's Associate Director of Services, Cassie Oumedian, and AdStage's … [Read more...] about Webinar: Secrets To Setting Up Your Social Attribution for Success
6 Strategies For Targeting Followers With Twitter Ads
Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
You're All Set! You're now registered for Hanapin Marketing and AdStages's webinar, Secrets To Setting Up Your Social Attribution for Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Google To Introduce Attribution Model Options For … [Read more...] about Webinar Confirmation: Secrets To Setting Up Your Social Attribution for Success
Re-Engage Existing Customers Through Facebook Remarketing
For all the praise Facebook gets for being great at generating awareness and introducing your brand to new audiences, it can be equally good at re-engaging existing customers. After all, keeping existing customers is often far less expensive than trying to acquire new ones and your most committed customers can be some of your best supporters. They’re also more likely to buy … [Read more...] about Re-Engage Existing Customers Through Facebook Remarketing