Attribution is a major component to your marketing strategy, so we want to make sure you’re optimizing it to fit your brand’s needs. Attribution doesn’t follow a one-size-fits-all model – there are different methods you should be using when it comes to search, display, or social, and we have the experts to show you the ropes. In this live webinar, C3 Metrics’ Aaron Fletcher … [Read more...] about Attributing Your Brand’s PPC Success Accurately Across Platforms
Search Results for: PPC
How to Make Sure PPC Gets All the Credit
We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely vital to your success and your sanity. In this on demand webinar, Hanapin Account Manager Dani … [Read more...] about How to Make Sure PPC Gets All the Credit
The Complete PPC Account Audit Guide
11/12/2019 Your PPC account is never perfect. Hopefully, that doesn’t come as a surprise to you. The truth of the matter is that no matter how hard you work on building an account and optimizing it according to best practices, you will probably miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past … [Read more...] about The Complete PPC Account Audit Guide
The 5 Stages Of PPC Account Restructuring
During my tenure as a PPC account manager I've found few things to be more anxiety provoking than the performance of a brand new account structure. Those first couple weeks of data are pivotal not only for account success, but for establishing client confidence moving forward. Following the launch of a brand new account structure, I typically go through a series of emotions … [Read more...] about The 5 Stages Of PPC Account Restructuring
Be Part of a Bigger PPC Network
Be part of the Hero Conf network. Hero Conf returns to the heart of London for three days of professional development you don’t want to miss. Hosted 23-25 October at The Brewery, Hero Conf will give you 30 hours of the newest, most relevant PPC content, topped with nearly 15 hours of networking. Hero Conf casts a wide net to cover the latest trends in paid social, … [Read more...] about Be Part of a Bigger PPC Network
Conversion Tracking for PPC Managers [The Basics]
Confused by conversion tracking? Trust us, you’re not the only one. Our Hanapin experts recently went back to the basics (because even experts need a refresher!) of conversion tracking in one of our monthly training sessions, and we want to walk through the basics with you, too. We've put together all the expertise and updates from different platforms to help you have the most … [Read more...] about Conversion Tracking for PPC Managers [The Basics]
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
How To Find The Right PPC Audiences
When I am working on an account and trying to optimize the campaigns to the fullest potential, I get stuck in a rut of looking at keywords, bids, and budgets. While these are great and essential ways to create efficient spend in your account, you are treating all users the same. Once you open up the Audience Insights report and think about how to segment your audiences, you … [Read more...] about How To Find The Right PPC Audiences
How To Build A PPC Lead Nurture Strategy
“Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC. Before we discuss how to develop a lead nurture strategy, first you have to understand what is “lead nurturing?” Lead Nurturing, by definition, “is the process of developing relationships with buyers at every step … [Read more...] about How To Build A PPC Lead Nurture Strategy
In Case You Missed It: Robots Taking Over PPC!
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about In Case You Missed It: Robots Taking Over PPC!
5 Lessons Learned From Running International PPC Accounts
I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a "soon-to-graduate higher schooler with senioritis." Furthermore, my PPC international experience has given me a pretty strong pulse of the … [Read more...] about 5 Lessons Learned From Running International PPC Accounts
On Demand Webinar: Our Favorite PPC Updates for 2017 [so far]
On Demand Webinar Our Favorite PPC Updates for 2017 [so far] Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Our Favorite PPC Updates for 2017 [so far]
